SOURCE: Vertro, Inc.

Vertro, Inc.

October 18, 2010 17:15 ET

Vertro's Brazilian User Base Tops One Million

NEW YORK, NY--(Marketwire - October 18, 2010) -  Vertro, Inc. (NASDAQ: VTRO) today announced that it has increased the number of users of its ALOT Toolbar product in Brazil to over one million. The Company launched its first toolbar tailored to the Brazilian market in December 2009, and by October 14, 2010, its Brazilian user base increased to 1.04 million1. The growth in ALOT users in Brazil is part of the Company's strategy of expanding into new international markets.

"We're excited to reach this milestone and by the potential that international markets like Brazil present to our business," commented Peter Corrao, Vertro's President and CEO. "Brazil is one of several countries outside of our core English speaking markets where we are meeting our margin goals and enjoying sustained user growth. We expect to continue our focus on building our user base in these countries, as well as exploring additional new markets."

In Q3 2010, Vertro's global user base conducted 324.5 million Internet searches. Of these searches almost half, 144.2 million, came from ALOT users outside 'region 1,' which the Company defines as the U.S., Canada, U.K., Ireland, Australia and New Zealand2.

www.alot.com
www.vertro.com

(1) Source: Internal statistics. Live users are defined as the number of unique toolbar users active on the Internet for 15 days prior to the reported date.
(2) Source: Internal statistics. 

About Vertro, Inc.
Vertro, Inc. is an Internet company that owns and operates the ALOT product portfolio. ALOT's products are designed to 'Make the Internet Easy' by enhancing the way consumers engage with content online. Through ALOT, Internet users can discover best-of-the-web third party content and display that content through customizable toolbar and homepage products. ALOT has millions of live users across its product portfolio. Together these users conduct high-volumes of type-in search queries, which are monetized through third-party search and content agreements.

Source: VTRO-G

Forward-looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe," or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of our ability to maintain our listing on The NASDAQ Capital Market and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to accurately forecast our revenues and expenses, (2) our ability to successfully execute upon our corporate strategies, (3) our ability to develop and successfully market new products and services, and (4) the potential acceptance of new products in the market. Additional key risks are described in Vertro's reports filed with the U.S. Securities and Exchange Commission, including our Annual Report on Form 10-K, for the year ended December 31, 2009, and our Quarterly Reports on Form 10-Q for the quarters ending March 31, 2010 and June 30, 2010.

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