SOURCE: Vertro, Inc.

Vertro, Inc.

November 22, 2010 10:15 ET

Vertro's Toolbar User Base Tops 10 Million

NEW YORK, NY--(Marketwire - November 22, 2010) -  Vertro, Inc. (NASDAQ: VTRO) today announced that on November 21, 2010, its live toolbar user base topped 10 million for the first time in the company's history, an increase of more than 11% since its September 30, 2010 reported metrics. Of these 10 million live toolbar users, 5.1 million were ALOT users from region one, 4.8 million were ALOT users from the rest of the world, and 0.1 million were users of the company's legacy toolbar product (1).

"We're proud to have reached this significant milestone, and with the continued success of our global expansion," commented Peter Corrao, Vertro's President and CEO. "With Black Friday, Cyber Monday and the rest of the holiday season right in front of us, we believe now is a great time to have achieved this new high point in our global toolbar user base."

(1) Source: Internal statistics. Live users are defined as the number of unique toolbar or ALOT Appbar users active on the Internet in the last 15 days of each period; 'region one' refers to ALOT users in the U.S., Canada, U.K., Ireland, Australia and New Zealand. User growth and revenue growth typically do not coincide because of the effects of seasonality, the length of time a user has been live during the quarter and, most importantly, the ever changing geographic mix of our user base.

About Vertro, Inc.
Vertro, Inc. (NASDAQ: VTRO) is an Internet company that owns and operates the ALOT product portfolio. Through ALOT, consumers can discover apps which they can display through three specific products: ALOT Appbar, ALOT Toolbar and ALOT Home. These apps are developed in-house and by third party app developers and are designed to enhance the way people interact with content online. ALOT has millions of users across its product portfolio. Together these users conduct high-volumes of type-in-search queries, which are monetized through third-party search and content agreements.

Source: VTRO-G

Forward-looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate", "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our agreement with Google, which accounts for a significant portion of our revenue, has a two year term that expires on December 31, 2010; if we are unable to renew our agreement with Google, or we renew our agreement on less favorable terms, we will likely experience a decline in revenue and our business operations may be significantly harmed, (2) our ability to successfully execute upon our corporate strategies, (3) our ability to distribute and monetize our international products at rates sufficient to meet our expectations, (4) our ability to develop and successfully market new products and services, and (5) the potential acceptance of new products in the market. Additional key risks are described in Vertro's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-Q for Q3 2010.

Contact Information

  • Alex Vlasto
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