June 19, 2013 12:59 ET

Very Convenient Solution to Festival Fashion delivers on site style for V Festival sponsored by Virgin Media

LONDON, UNITED KINGDON--(Marketwired - June 19, 2013) - offers festival goers a convenient way to figure out the fashion this summer as it teams with V Festival sponsored by Virgin Media for the second year running as official fashion partner. The partnership sees the online department store create a capsule collection of essential festival favourites which can be delivered on site providing style solutions within the hour, come rain or shine.

The 25 piece collection is available for shoppers to buy onsite via mobile or at the 270 square metre tent at the Chelmsford festival grounds. The wider array of very's department store goods* ranging from tents to wellies and cool boxes to sleeping bags and suncare is also available via free delivery at the V Festival sponsored by Virgin Media within 24 hours.

New for 2013, the tent at Hylands Park will offer festival face painting and ask attendees to select their favourite festival style looks via a human trending vending machine. The 'machine' will depict three trends for festival goers to vote on as their fashion favourite and in return will distribute a festival freebie item. In addition, Style Spotters will roam the site capturing images of attendees and rewarding to those with perfect festival fashion sense.

Frequent festival goer and celebrity designer, Fearne Cotton says, "Festival dressing can present even the most prepared camper with a problem. You want to look good, be comfortable and be prepared for any weather. What better way to ensure you have the right fashion, come rain or shine than a capsule collection delivered within the hour?"

The Festival collection is available to buy online from July and over the weekend of 17th and 18th August from the Hylands Park venue. The full 50,000 additional fashion and homes lines available by next day delivery enables campers to collect any forgotten items to create a more comfortable festival commune using 'Collect Plus''s free delivery service.

* Free next day delivery applies when items are in stock and Collect Plus eligible.

About is part of Shop Direct - the UK's leading multi-brand digital retailer. boasts celebrity collections from Fearne Cotton, Holly Willoughby and many more.

Shop Direct has annual sales of around £1.7bn and delivers more than 25m parcels each year to millions of active customers.

The Shop Direct websites receive over 750,000 visits every day. sells more than 800 brands - including leading fashion labels and our own brands.

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