SOURCE: Torii

FiComm Partners

December 09, 2015 09:00 ET

Vestorly Expands Its Content Streaming Platform as "Torii"

NEW YORK, NY--(Marketwired - December 09, 2015) -

• Torii uses artificial intelligence to enable business users to stream personalized collections of news or native content for their audience with email, websites and social media.
• Unique display technology harnesses data on personal identities and reading behavior to reimagine lead generation.
• Torii will increase focus on platform capabilities, accessible APIs and integrations with platforms and publishers to reinvent content marketing across all verticals.

Vestorly, Inc., a leading content marketing platform in Financial Services headquartered in New York, NY, is announcing its rapid expansion outside of just the financial services vertical to all sectors as "Torii," a SaaS platform enabling business users to stream personally interesting stories to their target audiences and access new data on their content discovery behavior.

Building on the success of the Vestorly product, which was engineered as a solution to the content marketing problem in the Financial Services industry and is used by several hundred firms and institutions, the company is harnessing momentum to make its technology advancement available across all verticals. "Vestorly" will remain a product configuration of the Torii platform specifically focused on the Financial Services vertical.

"We built the equivalent of a search engine and a web browser in order to index and process millions of articles on an ongoing basis, then translate that to a smart SaaS product for businesses to automate audience engagement across devices and mediums," said Arthur Bierer, Co-founder and CTO of the company and 18 year Microsoft veteran.

Like a search engine, Torii allows unlimited access to the real-time web so users can share engaging content with their audience. To automate personally interesting content streaming, Torii's engine uses genetic algorithms and natural language processing to remove the manual labor and disparate methods of finding and distributing content a given audience wishes to view at any given time. The effect is a mobile and personalized news-reading experience from businesses to individual consumers. Torii's proprietary content display provides fundamental data on individuals in a given audience, creating a new take on lead generation and business intelligence.

"We built Torii because the status quo in marketing automation incurs overhead and friction for individuals who wish to keep people connected with their business," said Justin Wisz, Co-founder and CEO. "Consumers enjoy personalized collections on content in real-time, but the challenges for business users include manual workflows, a lack of content for their audience, and superficial performance metrics. With Torii, they use A.I to create a personal news-reading experience for their audience that tells them who is reading and sharing within their branded reading experience."

One user in San Francisco, Peter Woodring, provides financial planning services for clients and asserts that streaming content saves him $30,000 a year in marketing costs and helped identify 3 new clients. "Without this software, it would cost me a full time employee to run something like this with an expensive marketing tool," said Woodring.

"Our mission is to usher in the next stage of data-powered marketing while letting everyday users maintain the human side of their business," said Ralph Pahlmeyer, Co-founder and Chief Product Officer. "Our users are able to share interesting stories their audience cares about instead of only pushing marketing material in emails and such."

Torii will also demonstrate an increased focus on platform capabilities, accessible APIs and integrations with marketing automation platforms, online publications, and enterprise CRM and CMS providers across verticals.

"Torii is the take on digital content and analytics that end users are pining for," said Wisz. "The engineering firepower required to build a customizable news browser and translate it into a SaaS product should also be available in other platforms as well as benefit online publications. You will see many instances of Torii adding value for users on a global level."

About Torii

Headquartered in New York, New York, Torii is a technology company empowering business users to stream personally interesting news to their target audiences and access new data on their behavior. Torii helps firms connect with their audience by utilizing genetic algorithms and natural language processing to remove the manual labor and disparate methods of finding and distributing content. The technology provides a data-powered content discovery experience for consumers and a re-imagination of marketing analytics for businesses. Learn more about Torii here -- https://torii.io/

 

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