NEW YORK, NY--(Marketwired - March 24, 2016) - Vestorly Inc., the leading content marketing and analytics platform in the financial services industry, today announces the launch of the new Compliance Exchange™, to enable professionals to link their Vestorly accounts with any desired compliance software provider, reducing friction and cost associated with integration complexity. Vestorly accounts will be automatically provisioned to work with workflows required by broker-dealers including content approval mechanisms, archiving and restrictions around social media accounts.
"Vestorly has created a new standard with its launch of the Compliance Exchange™, to enable fast setup with any company that is offering compliant email, website or social media archiving and technology to allow for content approval workflows," says Vestorly CPO, Ralph Pahlmeyer. "This will serve to offer a vendor-agnostic approach to solving this issue for financial professionals, and address the fragmentation among compliance software solutions in digital communications."
The Compliance Exchange™ enables faster compliance with archiving rules for advisors who use the Vestorly platform for digital communications and content sharing, regardless of the archiving provider the financial advisor is using. Compliance software platforms can now integrate with the Vestorly Platform through the Compliance Exchange™ via its API and through a simple setup of journaling communications from a single endpoint.
Current providers on the Compliance Exchange™ platform include SunGard, Smarsh, SiteQuest, PageFreezer, and CleverDome.
"Now Vestorly customers can use The Archiving Platform™ from Smarsh to facilitate the archiving, supervision, discovery and production of electronic communications content," said David Ambrose, Director of Alliances at Smarsh. "The Archiving Platform not only supports traditional communication channels such as email, but also SMS/text messaging, instant messaging, websites and a rich mix of popular social channels including Facebook, Twitter, LinkedIn, Instagram, YouTube, Vimeo, Pinterest and others. We're excited to participate in the launch of the Compliance Exchange, and to help Vestorly customers meet compliance obligations with our purpose-built solution for archiving, discovery and review."
Vestorly is able to immediately support more providers as requested either by financial services firms or by software providers themselves. A standard set of specifications and API is available to use.
"We are already very impressed with Vestorly's capabilities in integrating with PageFreezer through the new Compliance Exchange," said Michael Riedyk, CEO, PageFreezer. "This API will simplify the process of converting CMSs into industry-accepted files, further helping our clients prove their website and social media compliance efforts. We very much look forward to what's to come."
As consumers expect relevant and real-time content on the web and mobile devices more than ever, financial professionals are eager to match the pace but are often slowed by compliance requirements in the highly regulated financial services industry. Digital communication on social media, email, or websites often comes with inherent risks and must be safeguarded.
"We are building the first open industry standard working group that allows any vendor to freely participate in exchanging information regarding digital content approval and archival," says Vestorly CTO, Arthur Bierer. "By bringing many vendors together to the same table, Vestorly is able to help cultivate industry standards, similar to other internet organizations such as IAB, IETF, and W3C."
The Compliance Exchange™ is Vestorly's second significant advancement in compliance technology in the last six months. The recently released "Approve for One, Approve for All" function, nestled within the Vestorly platform's Intelligence Center, reduces the workflow of compliance officers by essentially crowdsourcing the curating of content to distributed networks of financial advisors.
"We often point to the three things advisors enjoy about Vestorly (content, data, automation) but there are also three things enterprises appreciate about the platform: flexibility, controllability, and reliability," said Justin Wisz, CEO. The Compliance Exchange™ is another example of that flexible and modular thinking. It's not be the easiest thing to engineer but it's certainly the most convenient for Vestorly end users, who we always put first in product design."
Vestorly recently announced a Series A round of funding of $4.1 million which included a significant investment from Sigma Prime Ventures, a leading early stage technology venture capital firm based in Boston, bringing the company's total funding to $6.1 million to date.
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About Vestorly Inc.
Vestorly is the leading content marketing platform for the financial services industry, helping professionals use A.I. to stream personalized and compliant content to their audience and access new data on their behavior. Vestorly was engineered by Torii, a technology platform aiming to improve content management workflows with data science and intuitive user experiences for businesses.
Learn more about Vestorly at http://www.vestorly.com/ and Torii at https://torii.io/.