SOURCE: Vestorly

Vestorly

October 07, 2015 09:00 ET

Vestorly's New Intelligence Center to Enhance Smart Content Marketing for Enterprises and Representatives

NEW YORK, NY--(Marketwired - October 07, 2015) -

  • Vestorly Intelligence Center enables fast deployment of compliant cloud-based content and analytics platform for financial professionals
  • Vestorly's Intelligence Center technology gives users a distinct competitive advantage to control configurations of Vestorly product, monitor real-time activity and data
  • Will be made available to enterprises free of charge with special pricing for custom services

Vestorly, Inc, the leading content aggregation and analytics company in financial services, headquartered in New York, N.Y., announced today the launch of Intelligence Center, an administrative dashboard for regulated enterprises and complex organizations that support the digital marketing efforts of its professionals.

Intelligence Center enables enterprises to control content configurations within the Vestorly product for any individual user or segments of users on the field, allowing for content sources like Wall Street Journal or Forbes to be managed just as easily as white papers, native content, or licensed content. Companies with networks of professionals, agents and representatives can leverage Intelligence Center to control features, configurations, content approval workflows, data visualization, integrations with the Vestorly API, and audit histories all from one workflow.

"There are three 3 parts to the Vestorly application: the reader application for the public, the publisher application for the financial professional to use the real-time web, and the administrative application to control that flow" said Justin Wisz, CEO of Vestorly. "Intelligence Center is the refinement of the administrative flow which enables an unprecedented level of configuration and control. Enterprises can feel like they have their own in-house content marketing software built to spec and made accessible for their population of representatives."

Intelligence Center allows for a new breed of content approval workflows with Vestorly's "Approve for One, Approve for All" feature, which allows the enterprise to "crowdsource" content curation to the representatives in the field, reduce the workflow of compliance officers and provide real-time audit histories of content approval. Compliance and marketing teams can now collaborate much more effectively in managing the flow of approved content in a controlled environment, without sacrificing quality.

"We're thrilled about the modular nature of the platform. It allows for a truly flexible experience unlike the monolithic nature of traditional content management systems or enterprise solutions providers," said Wisz.

Vestorly remains the only content aggregation and display software with the ability to search and curate unlimited web content in real-time and reveal the identity and reading behavior of individuals in a given audience.

"The most unique thing about Intelligence Center is the visibility into a new and unique set of data hiding in the network of representatives: what content is most read and shared, which clients and prospects are most active, when is the right time to send an email roundup, and other vital communications data, which enterprises can use to support their representatives," concludes Wisz. "Each of these enterprises has their own 'network effect' and Intelligence Center enables them to harness that data."

Vestorly's intuitive and elegant interface enables businesses to engage their audience with the stories and content their audience cares about within a customized web browsing experience. The modern interface allows professionals to leverage robust behavioral data to fine-tune digital relationships with their network and quickly identify new opportunities.

About Vestorly

Vestorly is an application solving the content marketing problem for financial professionals and the enterprises that support them. Built by Torii Technologies, Vestorly employs advanced data science and automation to help professionals share stories and content their audience cares about while uncovering usable data on their identities and interests. Vestorly is part of the Torii platform which allows access to groundbreaking content aggregation, display and analytics through its open APIs. You can learn more at Torii.io.

 

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