Contact Information: For additional information: Paolina Milana Market Wire (310) 846-3760 Email Contact Jamie Ernst Brodeur (210) 495-5757 Email Contact
Veteran Journalists Assist Communication Pros in How to Use Public Information to Their Advantage While Adhering to Ethical Standards at Seminar March 20
Steve Geimann and Kai Jackson Kick Off Inaugural Society of Professional Journalists Educational Program Sponsored by Market Wire
| Source: Market Wire, a CCNMatthews Company
WASHINGTON, DC -- (MARKET WIRE) -- March 15, 2007 -- The Society of Professional Journalists'
(SPJ) Journalism Education Series presents its inaugural session "How to
Use Public Information to Your Advantage While Adhering to Ethical
Standards" on Tuesday, March 20, from 8:30 to 10 a.m. at the ASAE & Center
for Association Leadership Headquarters Building in Washington, D.C.
Veteran journalists Steve Geimann and Kai Jackson will lead the 90-minute
seminar about freedom of information laws and the ethics of responsible
news gathering. Geimann, who anchors "Bloomberg: The Final Word," and
Jackson, an anchor for WJZ-13 Eyewitness News in Baltimore, will discuss
how legislative policies and government activity impact business; how to
conduct more effective, media-worthy research; and how to back up claims
more clearly and with greater authority to the public. The SPJ Journalism
Education Series is sponsored by Market Wire, a leading newswire in North America and a full
service distributor of company press releases and material news.
Market Wire and SPJ announced the Journalism Education Series last
December. Under the one-year agreement, SPJ is working exclusively with
Market Wire within the newswire industry to help communication
professionals, as well as community and civic groups, gain a better
understanding of the tenets of responsible journalism and the profound
importance of a free press. Market Wire is sponsoring and presenting the
series to professionals working in investor, media and public relations,
while SPJ is delivering it.
"The goal of this dynamic series is to provide an insider's look into the
newsroom so that the public can better understand how journalists do their
jobs. In turn, communication professionals will be armed with the right
tools and knowledge to deliver accurate information and work more
effectively with news organizations," said Christine Tatum, SPJ national
president. "While freedom of information laws are of great debate,
understanding how to use them accurately is at the cornerstone not only of
this first program, but of the entire series."
This first session topic focusing on freedom of information laws and the
ethics of responsible news gathering is ideal for all communication
professionals to attend, especially those who work closely with government
entities and rely on getting access to public documents and those in the
non-profit sector who work within tight budgets and would benefit from
securing no-cost information to achieve their communication goals. The
nominal admission fee for this session serves to further support SPJ
initiatives.
"Because Market Wire works closely with journalists -- as advisors and end
customers -- we want to ensure that our clients in public, media and
investor relations understand how best to work with them as well," said
Paolina Milana, vice president of marketing, Market Wire. "As a newswire,
we're in a solid position to facilitate an effective dialogue between the
public and the media. Presenting this first program in the Journalism
Education Series marks a milestone in making this communication possible."
SPJ's Journalism Education Series is a first-of-its-kind initiative that
aims to inform the general public about some of the core principles of good
journalism, the standards under which respectable news organizations
operate, and the challenges journalists often confront when gathering the
news. The series will focus on SPJ's core missions, including the free flow
of public information, journalism ethics, and the importance of diversity
in the news-gathering process. Experienced journalists and experts in media
ethics and media law devise the series' curriculum and instruct all
programs.
Additional programs will take place throughout the year in various cities.
For more details or to register for the March 20 event, please visit the
Journalism Education Series Web site at: http://www.spj.org/jes.asp.
About Society of Professional Journalists
Founded in 1909 as Sigma Delta Chi, SPJ
promotes the free flow of information vital to a well-informed citizenry;
works to inspire and educate the next generation of journalists; and
protects First Amendment guarantees of freedom of speech and press. For
more information, visit us at www.spj.org.
About Market Wire
Market Wire is a full-service
distributor of corporate press releases. The company boasts one of the
largest media distribution
footprints in North America with the most secure and cost-effective
distribution of real-time news to thousands of media outlets including AP,
Dow Jones, Bloomberg, Reuters, Yahoo!, and MSNBC.
Committed to world-class client service, industry-leading distribution,
technology innovation and market-leading strategic relationships, Market
Wire serves corporate and agency communication professionals with key
financial and public relations workflow, and media management solutions
including Easy PR, Easy IR, SEO, Social Media, Listlogix and more.
A full listing of the company's products and specific distribution points
can be found at www.marketwire.com.