SOURCE: BASi (Bioanalytical Systems, Inc.)

BASi (Bioanalytical Systems, Inc.)

December 07, 2010 13:05 ET

Veteran News Anchor Joins BASi

WEST LAFAYETTE, IN--(Marketwire - December 7, 2010) - BASi (Bioanalytical Systems Inc.) (NASDAQ: BASI), based in the Purdue Research Park, has hired veteran Lafayette-area journalist Sue Scott as its Marketing Communications Manager. The addition is part of the life science company's effort to increase marketing and global business development efforts.

Scott's primary role with BASi will be to help develop news releases, presentations, and other promotional items and activities for the company.

BASi is a leader in drug development services and research instrumentation. "Scott will work to increase awareness of the company's strong scientific reputation, incredible regulatory record and customer focus," said Alberto Hidalgo, Vice President for Business Development and Marketing.

Scott brings more than 20 years of media experience, both in radio and television, to BASi. She spent 14 of those years as a news anchor, reporter and assignment editor at WLFI-TV, a CBS affiliate in West Lafayette, Indiana. Her outstanding writing and communication skills will be integral to the marketing communication position. Years of dedication to serving the Lafayette community have provided Scott great experience with maintaining effective campaigns.

Scott has a B.A. in Mass Communications from Western Illinois University and a M.A. in Public Affairs Reporting from the University of Illinois-Springfield. She currently teaches a media ethics class at Purdue University.

"I am excited to be a part of the growing life sciences industry in Indiana," said Scott. "I am looking forward to sharing how BASi is helping different companies bring new drugs to market to improve our quality of life."

Scott replaces Alice Schwind, who is retiring after 10 years with BASi.

BASi is a pharmaceutical development services company providing contract research services and instruments and supplies to the world's leading drug development companies and medical research organizations. The company focuses on developing innovative services and products that increase efficiency and reduce the cost of taking a new drug to market. Visit for about the company.