SOURCE: CommPRO.biz

CommPRO.biz

October 18, 2010 08:13 ET

Veteran Publishing Team Launches CommPRO.biz Venture -- A Free New Content Hub for Integrated Strategic Communications Professionals

Unveiled Oct. 18, CommPRO.biz Delivers a Mobile-Ready User Interface for News and Services Across Five Marketing Communications Disciplines

NEW YORK CITY, NY--(Marketwire - October 18, 2010) -  CommPRO.biz (www.commpro.biz), the digital hub for marketing communications news and services created by veteran publishers Fay Shapiro and Brian Pittman, announced the launch of its beta version this week at the PRSA International Conference in Washington, D.C. The final version of the site is targeted for November 1, 2010. The online service organizes news, tools, trends and training under five primary channels: advertising, corporate communications, investor relations, marketing and public relations. The website and affiliated mobile applications are currently in development with CommPRO LLC partner Todd Fabacher under the banner of software developer, The Fabacher Interactive Group.

Shapiro and Pittman formerly served as publisher and director of content, respectively, at Infocom Group, publisher of Bulldog Reporter's Daily 'Dog, among other properties, including PR University. The new CommPRO.biz site builds on the increased integration across communications disciplines they witnessed in prior roles -- and builds on their expertise in delivering compelling content to professionals in various marketing communications sectors, including public relations and investor relations.

"We're excited to offer an intuitive new site that gives users a convenient one-stop-shop for all the news and services they need to work smarter and faster," says Fay Shapiro. "This is not another online trade journal. We're not interested in competing with publishers in the traditional communications markets -- we're interested in embracing them and giving them another platform to share their content and sell their products."

"It's about convenience, convergence and totally customizable content," adds Brian Pittman. "We saw communications professionals weren't getting that anywhere else and we stepped in to fill the void -- just like iTunes changed the way we browse, buy and listen to music. I can't wait until users try our interactive news feature -- they'll love 'flicking' through the day's top headlines. It's a faster, more fun way to stay up-to-date."

Partner and lead programmer Todd Fabacher wasn't available for comment, because he was, as he put it, "Knee deep in development. This thing is going to blow minds. It's cool and you don't see that very much in the B-to-B publishing world."

Free membership will be made to professionals working in advertising, corporate communications, investor relations, marketing and public relations starting October 18th during the PRSA International Conference. Users who register during the week of the conference will be automatically entered into a drawing for a free iPad™. Featured content across the site's five industry channels will include:

  • Social Media: The Latest Tweets & Trending Topics
  • "Flick-It" Headlines: Customizable Breaking News
  • Original Content: Live Deskside Interviews & Tips
  • Online Store: Webinars, Reports, E-Books, Training
  • Interactive Calendar: An Industry-wide Calendar of Scheduled Events

CommPRO.biz is currently seeking content partners and contributors interested in building business and leads in any of its primary channels.

About CommPRO.biz

An acronym for "Communications Professional Resources Online," CommPRO.biz is the online source for the tips, tools, trends and training you need to be successful in marketing communications (a.k.a., marcom). CommPRO.biz delivers ROI2 for both its users and partners: Users become "CommPROs" with benefits, and content partners reach more qualified targets. The site is the proverbial one-stop-shop for people working in or looking to learn more about these marketing communications business sectors: advertising, corporate communications, investor relations, marketing and public relations. CommPRO.biz is a "labor of love" for its founders: Fay Shapiro (Fays@commPRO.biz), Brian Pittman (BrianP@commPRO.biz) and Todd Fabacher (ToddF@commPRO.biz). Fay is the natural born "business builder." Brian is the content "king." Todd is the tech "mastermind." Visit http://www.commpro.biz for more information when we launch, or connect with us on LinkedIn and Twitter (@commPRObiz).

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