SOURCE: Wasabi Rabbit

Wasabi Rabbit

May 19, 2014 10:33 ET

Veterans Working With Veterans: The Steptoe Group Selects Wasabi Rabbit as Agency of Record

Veteran Owned Healthcare Education Platform Chooses Veteran Owned Marketing Agency to Promote Award-Winning Training Program

NEW YORK, NY--(Marketwired - May 19, 2014) -  The Steptoe Group, a veteran led firm offering online education for the healthcare providers caring for members of the military, today announced their partnership with Wasabi Rabbit, the New York-based brand and marketing agency. Focusing on The Steptoe Group's award-winning Warrior-Centric Healthcare Training (WCHT)® and "You Must Know Me to Treat Me"® program, Wasabi Rabbit will develop a go-to-market strategy and brand framework to support the company's digital retail practice. Wasabi Rabbit's founder and CEO, John Mustin, is a Captain in the US Navy reserve and a veteran of Operations ENDURING FREEDOM and IRAQI FREEDOM.

"As a veteran who builds services that support other veterans, it was especially important to me to work with someone who understands the unique demands and health challenges facing members of our military. John's military experience, coupled with Wasabi Rabbit's branding expertise and track record of success in representing veteran interests, made this an easy decision for us," said former Army officer and West Point graduate Ron Steptoe, CEO of The Steptoe Group.

The WCHT program is an interactive seminar for healthcare providers and service support personnel caring for members of the military and veterans with war-related injuries. Wasabi Rabbit will establish WCHT's leadership in the growing field of veteran healthcare by creating a compelling brand experience that healthcare providers and service support personnel can connect with, and promoting it with highly targeted campaigns. 

"As a proud member of our nation's military for over 24 years, supporting veterans is always a high priority," said John Mustin, CEO of Wasabi Rabbit. "The opportunity to contribute to WCHT's growth allows us to combine our strategic insights and creativity with our commitment to military causes worldwide."

About The Steptoe Group, LLC:
The Steptoe Group, LLC was founded in 2008 with corporate headquarters located in Ellicott City, Maryland. The Steptoe Group is a Service Disabled Veteran Owned Business whose objective is to create sustainable partnerships with government agencies and private organizations in order to improve access and delivery of quality health, science, and education services. The firm accomplishes this objective by utilizing a proprietary business platform that effectively and efficiently integrates training, information management, research and communication to improve long term health outcomes. Learn more at www.thesteptoegroup.com.

About Wasabi Rabbit:
Wasabi Rabbit is a 100% veteran-owned marketing communication firm specializing in guiding brands through periods of transition to greater success. Whether revitalizing brand power in new media, or rationalizing brand strategy and meaning post-merger, the agency manages complexity and defines a brand's future. Using tested methodology, the firm focuses on achieving predictable, actionable and scalable results for every campaign. Its clients appreciate the agency fully delivering the brand through daring creative that stands out in today's multi-channel, multi-screen and social marketplace. Wasabi Rabbit is based in New York. Learn more at www.wasabirabbit.com.

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