SOURCE: Vetrano Communications

Vetrano Communications

December 08, 2014 12:33 ET

Vetrano Communications Debuts Public Relations 101: Handbook for Technology Companies

Consulting Firm Offers Getting-Started Guide to Professional PR Practice

CAMBRIDGE, MA--(Marketwired - Dec 8, 2014) - Vetrano Communications, LLC, a public relations (PR) consulting firm specializing in MEMS, nanotech and embedded systems, today released Public Relations 101: Handbook for Technology Companies -- a guide to planning and implementing a professional PR program.

Geared toward technology-focused entrepreneurs and emerging companies, Public Relations 101 provides practical instruction on getting started with media relations and other PR strategies.

"Every tech start-up can benefit from PR, but not every new company has the expertise," said Maria Vetrano, principal, Vetrano Communications. "Public Relations 101 demystifies PR and offers real-world advice based on my more than 25 years' experience in the field."

Public Relations 101 covers:

  • Press release basics
  • Product launches
  • Press and analyst tours
  • Contributed articles
  • Social media
  • Speaking opportunities
  • Media resources

Public Relations 101 is available at no charge from Vetrano Communications. To request a copy, please email:

About Vetrano Communications
Founded in 2000, Vetrano Communications is a full-service senior-level consulting firm dedicated to creative, effective public relations for MEMS/sensors, nanotech, display technology and embedded systems companies. Headquartered in Cambridge, Mass., Vetrano Communications' consulting team members are located in Silicon Valley and the New York Metro area. Vetrano Communications also offers global reach through partner agencies in Europe and Asia. For more information, visit:

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