WALTHAM, MA--(Marketwired - September 22, 2016) - V.i. Laboratories, Inc. ("V.i. Labs"), a leading provider of cloud-based software analytics solutions to generate actionable intelligence on the use and misuse of applications, today announced the appointment of Chip Greer as Vice President, Corporate and Business Development. In his new role, Chip will forge new strategic and technology partnerships that create opportunities for strategic growth and alternative distribution channels, support continuous solution innovation, and drive incremental revenue.
V.i. Labs has experienced more than 200 percent growth since 2012, and continues to strengthen its management team to accelerate growth both organically and through acquisition. Its Q1 2016 acquisition of Trackerbird gives software vendors and enterprise application development organizations the needed intelligence about actual product usage to develop better products roadmaps, accelerate user adoption, and convert more trial users. Data from its CodeArmor® platform has helped generate more than $1.4 billion in new license revenue for its customers' compliance programs since 2010.
"Building strong partnerships is central to our growth strategy of accelerating expansion into new markets with new offerings," said Joseph Noonan, President and CEO of V.i. Labs. "With Chip's extensive experience, we are excited about his dedicated focus on strengthening existing relationships and building new partnerships that build on our software analytics solutions and services."
Chip brings more than two decades of experience in the software industry as a senior executive with Fortune 500, growth stage, turnaround, and startup companies. He joins V.i. Labs after sales and partner leadership roles at Jive, Ektron, and KANA. During his career Chip has participated in five successful exits and helped companies scale through a combination of direct sales, indirect channels, and strategic growth.
"Software analytics adds tremendous value, and I'm excited to work with our existing partners and to create new relationships that leverage our purpose-built tools in both distributed and SaaS environments," said Greer. "Our goal is to provide incremental value and revenue opportunities for our partners, and increased insight around software usage for our mutual customers."
About V.i. Laboratories (V.i. Labs)
V.i. Labs offers software providers cloud-based analytics solutions to generate actionable intelligence on the use and misuse of their applications. Its software intelligence platform is used by leading vendors to increase license compliance revenue and globally reduce software piracy. Its software usage analytics provide valuable insight into product runtime and usage patterns giving product and marketing professionals the intelligence to make data-driven decisions that drive user engagement and accelerate adoption. V.i. Labs' software intelligence has supported customer compliance programs generating more than $1.4 billion in new license revenue since 2010.
V.i. Labs is located in Waltham, MA, USA and serves customers worldwide. For more information, please visit www.vilabs.com, follow us on Twitter (@vilabs), or read our blog, Code Confidential.
©2016 V.i. Laboratories, Inc. All rights reserved. V.i. Labs, the V.i. Labs logo, CodeArmor, Trackerbird, and Trackerbird Software Analytics are trademarks or registered trademarks of V.i. Laboratories, Inc. All other product and brand names herein are trademarks or registered trademarks of their respective owners.
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