VIA Motors

March 24, 2015 14:10 ET

VIA Motors Announces That Mr. Peter R. Guile Has Been Named Chief Executive Officer of VIA Motors International Inc.

OREM, UT--(Marketwired - March 24, 2015) - VIA Motors Chairman Bob Lutz announced today that Mr. Peter R. Guile has been named Chief Executive Officer of VIA Motors International Inc.

"I am extremely pleased to have such an experienced executive as Peter take the reins of VIA Motors as CEO. He has a track record of running successful businesses and brings to VIA a keen understanding of our business, markets, and customers that will help to further position VIA Motors as the preferred manufacturer of the cleanest, most economical Extended Range Electric work vehicles on the planet," said Lutz. 

Prior to joining VIA Motors, Mr. Guile was the President & CEO of Allied Specialty Vehicles, Inc. and has previously held various executive leadership positions including CEO of E-ONE Inc. (a subsidiary of Allied Specialty Vehicles), President of Federal Signal's Industrial Systems Division and Managing Director of Victor Products Ltd (UK). He has also served in various sales & marketing leadership roles, which have included many international assignments.

"I am excited and honored to join the VIA Motors team during a time of dynamic growth. I very much look forward to supporting the team, serving our customers, and contributing to the future success of the business," said Mr. Guile.

Mr. Guile graduated from John Moores University, Liverpool (UK) in Mechanical & Production Engineering and the University of Michigan Business School, Executive Program. He will begin his role with VIA on March 23, 2015.

About VIA Motors

VIA Motors is a privately held electric vehicle development and manufacturing company. VIA employs a streamlined up-fitting manufacturing process to integrate its proprietary V-DRIVE™ power train into new OEM vehicles, then sells directly to fleets under the VTRUX™ brand name. VIA VTRUX delivers up to 40-mile battery range and unlimited extended range, averaging upwards of 100 mpg in typical daily driving. More information at:

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