December 12, 2008 05:25 ET

ViaMichelin Invites Web Users to Discover the Most Beautiful Christmas Markets in Europe

Detailed travel books covering local events, attractions, traditions and specialities...

LONDON, UNITED KINGDOM--(Marketwire - Dec. 12, 2008) -

Editors Note: A photo and video are available with this press release.

ViaMichelin is launching a series of travel books focusing on the most beautiful and vibrant Christmas markets in Europe. Essential reading for anyone planning a Christmas market trip, anyone with an interest in travel, food and local customs and anyone with a passion for the magic of Christmas!

Visit the most beautiful Christmas markets in Europe...all in one day

Named as the leading and most visited travel information site(1) in Europe, ViaMichelin fields up to 3.3 million route calculations and 29 million map requests each day. This Christmas, ViaMichelin is taking the wealth of tourism and travel information at its disposal to offer its website visitors an opportunity of a whistle-stop tour that covers 15 Christmas markets across Europe including Brussels, Berlin, Heidelberg, Montreux, Vienna and Zurich.

Each profile is available in 5 languages (English, French , German, Italian and Spanish) and will include essential visitor information such as useful addresses and contact details, market opening times, local routes and maps, hotel booking options, places of interest to see and visit, tips on local dishes and specialities and details of regional folklore and traditions. The profiles will act as an essential guide for anyone planning a trip to any of Europe's leading Christmas markets.

ViaMichelin Travel Books...all the travel info, hints and tips you'll need and the chance to share your own views and experiences.

Visitors to the ViaMichelin site can either add content (photos, video footage, travel tips and suggestions, etc) to existing travel books or, if they prefer, create their own.

Fifteen Christmas market travel books are available on-line at

ViaMichelin is also launching a Christmas-themed quiz competition designed to test participant's knowledge of national Christmas traditions and customs. Competition prizes will include an overnight stay for two in a Michelin Guide listed hotel and meals in Michelin starred restaurants. To enter click here:

(1) Top European Travel-Information Sites by Unique Visitors in Europe, Age 15+ September 2008 - Total Europe - Home and work locations (excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs) - Source comScore.

About ViaMichelin

A wholly-owned subsidiary of the Michelin Group, ViaMichelin designs, develops and markets digital travel assistance products and services for road users throughout Europe. Launched in 2001 and drawing on over a century of Michelin experience in travel assistance, ViaMichelin offers a wide range of services to both the general public and the business sector including route plans, driving directions, on-line hotel booking, Michelin Guide hotel, restaurant and tourist recommendations and weather and traffic reports, which are made available across a range of digital channels including the Internet ( mobile handsets and personal navigation devices.

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