SOURCE: Jusu Bars Inc.

Jusu Bars Inc.

October 11, 2016 12:09 ET

Victoria-Based Jusu Bars Inc. Acquires AJ's Organic Cafe Fuelling Canada's Leading Raw Food and Juice Company With Additional Horsepower as It Expands the Organic Grab-and-Go Food Market

VICTORIA, BC--(Marketwired - October 11, 2016) - Victoria-based Jusu Bars Inc. announced today that it has acquired AJ's Organic Café, a vibrant grab-and-go cafe and catering business in downtown Victoria.

"Our vision is to help every man, woman and child understand, and reap the benefits of chemical-free, nutrient-rich, organic food and beverage products and inspire them to take health and wellness into their own hands," says Bruce Mullen, Jusu's Co-Founder, President & CEO. "We know how much Canadians love the convenience of fast food, but we also know how incredibly important it is to fuel our bodies with clean energy to lead a longer, fuller life. That's why we call our food products Jusu Fuel."

According to the Organic Trade Association's 2016 Industry Survey, the organic food market is booming with an expected record breaking 11% increase over 2015, far outstripping the overall food market growth rate of 3%. With a commitment to deliver 100% organic and non-GMO options to their growing customer base, Jusu aims to have the most extensive and delicious raw food and beverage menu in Canada.

"In addition to organic growth opportunities, AJ's will immediately benefit Jusu with an additional production facility and customer base for their pulp-based Fuel (food) products. In particular, AJ's catering operations, will allow Jusu to better penetrate the wholesale and B2B customer markets and produce Fuel products on a more cost-effective basis."

AJ's is known for its selection of delicious home-made organic food and exceptional customer service. Alesha Davies built AJ's from the ground up more than 8 years ago with the vision of one day providing organic grab-and-go across the country. "I am so excited to be part of the Jusu team. With our shared knowledge, experience and creativity, I have every confidence that the menu offerings we develop together will change the way Canadians look at fast food."

AJ's location in the Atrium Building on Yates Street will provide a strategic fourth location for Jusu in Victoria while continuing to provide the same healthy options that their loyal customers have come to love and rely on. Jusu's plans to expand across Canada and the United States are well on their way, after opening a kiosk at the Tsawwassen Ferry Terminal earlier this year and acquiring Calgary-based Cru Juice last month. Jusu's first US-based retail location in San Francisco is scheduled to open this fall.

"Our body is the 'engine of life'. If we run clean, with premium fuel, our engine will run more efficient, higher performance, and in effect last longer."

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