August 06, 2014 09:00 ET

Video Commerce Company Modulates Delivers International Exposure for Brands

Modulates Helps Top Brands Get More Traffic With Videos

SANTA MONICA, CA--(Marketwired - Aug 6, 2014) - The Internet has made the world smaller. Once separated by the constraints of time and geography, now almost every place in the world is connected through the information superhighway. The internet, coupled with social media, gives brands unprecedented access to a world of potential customers. Video commerce company Modulates has created a powerful platform to help brands garner maximum exposure and international traffic.

Modulates is a video commerce company which has developed a platform to deliver video affiliate programs. Instead of traditional online advertisements like banners and links, Modulates allows users to create or upload videos that are then broadcast to Modulates publishers. The Modulates platform makes it easy for publishers to add the videos to their website and social media websites, driving website traffic and increasing the brands' worldwide exposure and sales.

When mixed with other content by an online affiliate marketer, video increases credibility and sales. Statistics show that combining video with full-page advertisements boosted consumer engagement by 47% and increased purchase intent by 82%. "Brands understand the efficacy of video, but for the videos to create maximum buzz they need to feel organic," said Gino Yazdinian, the founder of "Modulates takes word of mouth marketing to a new level, since publishers can create content that is natural and then instantly post the videos on social media sites all over the world."

Social media dominates web traffic. According to the Shareaholic Social Media Traffic Report published on July 21, 2014, the eight largest sources of social referrals drove more than 30% of the overall traffic websites received in June of 2014, compared to just over 15% during the same time last year. Research has already concluded that just 60 seconds of video is more powerful than more than 1 million words. For brands, the data is clear: to be truly global, the companies must engage consumers through video and social media.

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