February 25, 2011 00:30 ET

Video Consumption: Who's Got It and Where Is It Going? In-Stat Has Answers

SCOTTSDALE, AZ--(Marketwire - February 25, 2011) - While streaming from "the cloud" is all the rage, when it comes to consumers managing and storing their electronic home video libraries, downloading and viewing digital video on the PC still rules the day. According to In-Stat's ( consumer survey, nearly 50% of US broadband households report that they store their electronic video home library on their desktop PC. 30% use their notebook PCs. Smaller percentages store electronic video on their gaming devices, portable media players, Flash devices, and mobile handsets. 

"The digital entertainment industry is pushing US consumers to shift to electronic sell-through (EST) and to build electronic home video libraries," says Keith Nissen, Principal Analyst. "However, digital video usage models are now a mix of physical discs, free content, video on demand, streaming and rental models, in addition to outright purchases. Nevertheless, downloading and storing video is a growing and important element in the overall mix. By 2015, collectively, US broadband households will be storing over 4.5 million GBs of professional video content. This translates to up to 65GBs stored per household."

Some of the research findings include:

  • Only 38% of broadband households back up their video libraries.
  • Only 10% of US BB HHs currently view locally stored video on multiple devices.
  • Multiple copies of the same content will be stored on separate devices.
  • Only TV programs and movies that will be viewed multiple times will be purchased.
  • 64% of US BB HHs acquire, store, and view video content on the same device.

In-Stat's new research survey Home Video Libraries, Storage, and Viewing Trends (#IN1104660CM) examines how video content is acquired, stored and viewed, as well as the size of consumers' physical disc and electronic home video libraries. The report also examines home networking in the US and how broadband households are currently using them. Additionally five year forecasts are provided for:

  • US home networking households
  • Video consumption behavior segments
  • EST and retail video disc unit sales
  • Online TV and movie rentals
  • Home video library storage capacity requirements

About In-Stat

In-Stat's market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology vendors, equipment manufacturers, service providers and media companies worldwide rely on In-Stat to support critical business, product and technology decisions.

Contact Information

  • Contact:

    Keith Nissen
    Principal Analyst
    Email: Email Contact
    Phone: (480) 483-4465

    Rick Vogelei
    Marketing Manager
    Email: Email Contact
    Phone: (480) 483-4476