June 14, 2011 09:06 ET

Video Lovers Go Nuts for New Squrl "Watch-Later" Video Curation Service, Now More Social

Collect and Organize Videos and Watch Them Later From Any Device; Additional iPad, AppleTV Offerings

SAN FRANCISCO, CA--(Marketwire - Jun 14, 2011) - Squrl, the maker of the only "watch-later" video curation service that allows consumers to collect and organize videos then access them from any device, today announced the release of a new version that includes new social and community-based features, as well as several breakthrough uses for iPad and AppleTV customers.

Squrl is the only "watch-later" video curation service that allows consumers to squirrel away their favorite videos from all over the web into a universal queue. To save videos, consumers can use the Squrl bookmarklet in any web browser, tweet and retweet links, and forward links in email to a Squrl-provided email address. Squrl enables users to organize videos from sites like Netflix, Hulu, Vimeo, YouTube, ESPN and continues to add more providers to the platform.

"With the latest version of Squrl, we have made it easy for users to discover community curated video galleries across a wide range of topics -- including the ability to watch video through the eyes and collections of others," said Mark Gray, co-founder and CEO of Squrl. "Squrl works like a personal DVR service, making videos easily available to watch later."

Today, Squrl is announcing a sweeping range of innovative new features that include:

  • Video Playlists: On the iPad, Squrl video collections become playlists with the touch of a button. Selecting the 'Play All' option allows consumers to view an entire collection of videos without additional interaction with the iPad or Squrl.

  • Android-optimized experience: Squrl has been optimized for leading Android tablets, including the Motorola XOOM and Samsung Galaxy Tab 10.1.

  • Watch and Interact: Taking unique advantage of the iPad's advanced video capabilities, users can choose to watch a video in a minimized view while continuing to use Squrl. This is similar to the popular picture-in-picture mode in TVs.

  • Improved social discovery of videos: Now easily accessible, the Squrl community feed lets discovery of new content happen naturally. Users can see what other video curators are watching, "squrling" and liking across the community.

  • Enhanced Sharing: Interact with the Squrl community and external social networks while browsing or watching video on Squrl. The new sharing module makes it easy for users to notify others with personalized comments through Twitter, Facebook, email or the Squrl community when they have added a new video, collection, or gallery, in one easy to use interface.

  • Improved Facebook Integration: Squrl now makes it easy to collect videos from Facebook, including from the walls of your friends.

  • YouTube authentication: YouTube subscribers now will have a seamless connection with their Squrl video collections by signing into their YouTube account, getting access to their existing playlists and subscriptions.

"In addition, the new version of Squrl brings online video into the living room with the ability for consumers to push their playlist to their large screen TV for the ultimate lean back experience," said Michael Hoydich co-founder and COO of Squrl.

The new version of the Squrl online video curation service and the updated app are now available for free. The Squrl app for the iPhone and iPad is available in the Apple App store. Squrl is also available online at and in the Chrome Web Store as an HTML5 web app.

About Squrl

Squrl ( is the only social, "watch-later" video service that lets users access video content across multiple providers and devices. Founded in 2010, the company is self-funded. The founders have extensive experience designing and developing custom video software for large media companies such as AOL, Microsoft, NBC, Comcast, and MTV. The company is based in San Francisco.

Contact Information

  • For more media information, contact:
    Lisa Hendrickson
    Commstrat for Squrl