NewsReach Canada

October 13, 2005 09:34 ET

Video News B-Roll - Parents Want Tips To Help Babies Sleep Better

Video News B-Roll Via satellite - Babies should be taught good sleep habits expert says Attention: Assignment Editor, Health/Medical Editor, Lifestyle Editor TORONTO, ONTARIO--(CCNMatthews - Oct. 13, 2005) -
ATTENTION: TELEVISION NEWS DIRECTORS, HEALTH, LIFESTYLE REPORTERS
VIDEO NEWS B-ROLL - SATELLITE TRANSMISSION

SURVEY FINDS MAJORITY OF PARENTS WANT TIPS TO HELP BABIES SLEEP BETTER

Babies should be taught good sleep habits in light of rising infant sleep problems, expert says

This B-Roll is distributed by NewsReach for your free and unrestricted news use.

DATE OF FEED: Thursday October 13, 2005

TIME OF FEED: 14:00 - 14:30 ET (2:00 -2:30 pm)

COORDINATES: ANIK F2, C-Band, Transponder 3B, Audio Channels 6.8 & 6.2.
Toronto stations have been granted a PEGAD at the Toronto TOC on Dome Transmit 1

STORY SUMMARY:
A recent Ipsos Reid / Pampers poll reveals that Canadian parents want more information to help establish good sleep habits for their children. The majority have been awakened by their children, with one quarter of all parents noting regular disturbances.
Noted Canadian pediatrician, Dr. Jocelyne Parent, says sleep problems are on the rise with people of all ages, including infants and provides solutions. She urges parents to learn more about sleep, since lifelong sleep difficulties can often be linked back to infancy.
Dr. Parent says there is hope for sleepless families & babies. She discusses:
? Proven ways to help baby sleep
? Impact of sleep on development: what every parent needs to know
? Why babies need to form good sleep habits now

FOOTAGE INCLUDES:
Interview clips with noted Canadian pediatrician, Dr. Jocelyne Parent. Mother of a 9-month old baby discussing sleep from the perspective of parent & baby. Additional footage includes sleeping babies and mothers preparing baby for bed using recommended tactics.

FOR ADDITIONAL INFORMATION:
Victoria Kirk
Optimum Public Relations
416-934-8012
victoria.kirk@cossette.com

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