SOURCE: Sony Europe

Qriocity

November 24, 2010 07:18 ET

"Video On Demand Powered by Qriocity" Makes European Debut

Premium, Pay-Per-View Movie Streaming Service, Available in High Definition on Sony's 2010 Network-Enabled Devices

Hundreds of Movies Available to Rent, at the Click of a Button

LONDON--(Marketwire - November 24, 2010) - Sony Europe today announced the European launch of "Video On Demand powered by Qriocity™".

Available in France, Germany, Italy, Spain and the UK, "Video On Demand powered by Qriocity" is a pay-per-view movie streaming service that allows film fans to rent hundreds of movies, including the latest releases and films from local studios, straight to their Sony 2010 network-enabled BRAVIA™ TV, Blu-ray™ Disc player, or Blu-ray Disc Home Theatre system.

Designed to be simple, intuitive and easy to use, "Video On Demand powered by Qriocity" is an elegant and fast virtual movie store that is available across connected Sony devices. "Video On Demand powered by Qriocity" allows consumers to browse, search, preview and select movies with a single click of the remote control.

Film lovers can now instantly rent from a growing library of hundreds of Hollywood blockbusters from Twentieth Century Fox Home Entertainment, Lionsgate, Metro-Goldwyn-Mayer Studios Inc. (MGM), Paramount Pictures, Sony Pictures Home Entertainment, Starz Digital Media, The Walt Disney Company, NBC Universal International Television Distribution, and Warner Bros. Digital Distribution, as well as films from local studios.

The "Video On Demand powered by Qriocity" play list includes new releases as well as a wide variety of favourites, classic movies and local language movies, many of which are available in both Standard Definition (SD) and High Definition (HD). New content will be added regularly and consumers can register for the service and check news of the latest additions to the movie library at www.qriocity.com.

"Video On Demand powered by Qriocity" can be found under the Qriocity icon on the cross media bar on the main menu. After renting a film, consumers have up to 14 days to start watching their movie, and once playback is started, they have 48 hours to watch the film as many times as they like. Rental prices for SD content start from £2.49 (EUR 2.99) for library content and £3.49 (EUR 3.99) for new releases, while HD content start respectively from £3.49 (EUR 3.99) and £4.49 (EUR 4.99).

About Qriocity
"Qriocity™" is an entertainment network service platform that connects many of Sony's network-enabled devices and allows consumers to enjoy high quality entertainment across multiple devices. Through Qriocity, Sony will deliver a variety of digital entertainment content and services that are "powered by Qriocity", including video, music, game applications, and e-books over time, and through these services, and in combination with its networked devices, Sony aims to bring new and exciting entertainment experiences to customers.

About Sony:
Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, "a" (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit http://www.sony-europe.com  and http://www.sony-europe.com/presscenter

eco
Environmental Info
Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. Please refer to www.sony.eu/eco for background on environmental activities of Sony.

"Qriocity" is a trademark of Sony Corporation. "Sony", "WALKMAN", "VAIO", "Cyber-shot", "Handycam", "a", "BRAVIA" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.