SOURCE: VideoAmp

VideoAmp

June 14, 2017 15:30 ET

VideoAmp to Host Provocative Panel "The Golden Age of TV in a Digital Age" During Cannes Lions Festival

Private Event To Feature Several Leading Industry Advanced Advertising Leaders from Mediaocean, NBCUniversal, Mediavest Spark, comScore, and VideoAmp; Panel Will Explore the future of the TV Upfronts and Data Enhanced TV

SANTA MONICA, CA--(Marketwired - June 14, 2017) - VideoAmp, the integrated TV operating system for advertising, has partnered with the Modern Marketing Summit (MMS), the premier event series for marketing, brands and agencies, to co-host a special invite-only panel discussion "The Golden Age of TV in a Digital Age" during the Cannes Lions International Festival of Creativity on Wednesday, June 21st. The panel discussion will be followed by an exclusive VIP-only event aboard the MMS Yacht, Vieux Port de Cannes.

The panel discussion will cover topics including the future of the TV Upfronts and data enhanced TV, as well as a discussion on the current state of the automation of planning and buying, creative strategies across screens, and the increasing power and ambition of FANG.

The panel will feature several industry thought leaders and influencers, including:

  • Bill Wise, CEO at Mediaocean
  • Chris Wilson, EVP of National Television at comScore, Inc.
  • Denise Colella, Senior Vice President of Advanced Advertising Products and Strategy at NBCUniversal
  • Oleg Korenfeld, EVP Adtech & Platforms at Mediavest Spark
  • Jonathan Steuer, Chief Research Officer at Omnicom Media Group
  • Jay Prasad, Chief Strategy Officer at VideoAmp
  • Gayle Fuguitt, Chief of Customer Insight and Innovation at Foursquare and long time moderator for Variety

According to a recent Forrester report, there are signals that 2017 could be a bellwether year for OTT advertising. The Forrester report cites, for instance, the launch of AT&T's DirecTV Now OTT service in November 2016 that created critical mass for the "skinny TV movement" architected by DISH Network's Sling TV service. Now, there's significant corporate weight behind online ad-supported video given that AT&T is the largest pay-TV provider in the US. Additionally, a new Video Advertising Bureau report forecasts that 2017 will see nearly $1 billion in addressable advertising spend, and that number is likely to more than double by 2018.

"VideoAmp is honored to host our second annual discussion in Cannes with such an esteemed list of industry leaders, there are some hot topics right now and we expect a full boat of creative, tech, and media professionals to get into it," said Jay Prasad, Chief Strategy Officer, VideoAmp.

Additional VideoAmp Events during Cannes

In addition to the June 21st panel discussion, VideoAmp will also co-host other events during Cannes:

  • Cannes Welcome Party - Join VideoAmp for a special celebration with the industry's most influential leaders and innovators. Enjoy beverages, bites, and music entertainment with 360-views of the Bay of Cannes. Together with Mediaocean and hosted by Variety, the Welcome Party will take place on Monday, June 19th at 10:00 PM at the Rooftop at the Radisson Blu (2 Boulevard du Midi Jean Hibert). To attend, guests can register via this Eventbrite link.
  • Palais Beach Yoga - Co-hosted with Grapeshot, the complimentary Palais Beach Yoga will help Cannes attendees start their day off right each morning with beachfront yoga. Mats & waters will be provided and all levels are welcome. Space is limited, so please be sure to register via this Eventbrite link.

ABOUT VIDEOAMP

VideoAmp is the world's first integrated TV operating system to enable advertisers and media owners to transact seamlessly across devices. Our software and data solution enables advertisers to plan, buy, and measure the success of de-duplicated and precisely targeted campaigns that reach linear TV, VOD, OTT, desktop, and mobile audiences. VideoAmp can access premium broadcast TV spots that reach 23 of the top 25 TV markets that cover 85% of US TV HHs or roughly 96 million US TV HHs, as well as nearly 1 billion OTT impressions monthly. Founded in 2014, VideoAmp is headquartered in Los Angeles, with offices in New York, San Francisco, Chicago, and the Netherlands. VideoAmp is backed by European TV giant RTL Group and six other top venture capital firms. For more information, visit www.videoamp.com or follow us on Twitter, Facebook, and LinkedIn.

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