SOURCE: VideoAmp, Inc.

August 09, 2016 12:00 ET

VideoAmp Unveils Advanced Television (ATV) Ad Buying Platform

New Automated Buying Platform Offers Unrivaled Advanced Audience Targeting for OTT, VOD and Programmatic TV Advertising; FreeWheel, WideOrbit, SpotX, TubiTV to Supply Broadcast TV, Premium OTT, Digital Long Form & Live Stream and Set-Top Box VOD Inventory; Agencies Mediavest/Spark, Varick Media Management, and Swirl Signed on as Beta Partner Agencies

SANTA MONICA, CA--(Marketwired - August 09, 2016) - VideoAmp, the Total Video platform for the TV and video ecosystem, has launched 'ATV,' an Advanced Television advertising platform for automating using data the purchase and measurement of video campaigns running across On-Demand and Linear TV Channels. Advertisers targeting and purchasing through VideoAmp can reach over 150 million US users, over 1 billion device signals and 96 million US households.

VideoAmp's Advanced TV platform will be formally revealed at an invite only event today at ROC in Santa Monica, CA. For more information, please visit http://info.videoamp.com/revamp-0

The Software-as-a Service platform is designed to be "self-serve ready" for TV and digital agencies and is currently being beta-tested by programmatic and TV advertising buyers at Publicis Group's Mediavest/Spark, Varick Media Management, as well as full service agency Swirl.

"Technology and data are at the heart of an efficient advertising ecosystem. The application of data and automation will help us craft new approaches for TV advertisers looking to shift to a holistic video approach. The result should be better measurement, more precise targeting, and ultimately, efficient media investment," said Oleg Korenfeld EVP, Ad Tech and Platforms at Mediavest / Spark.

"We are engaging partners, like VideoAmp, to measure and test the competency of OTT and cross-screen activations. As OTT scales, it will be pivotal to measure television with the same precision as desktop and mobile," said Korenfeld.

VideoAmp's ATV enables advertisers to run cross-screen video campaigns that combine the efficient targeting of digital video with the reach of broadcast TV by using data from VideoAmp's user-graph that connects households and devices to viewing behavior, from a TV data partner to be named in the coming weeks and an advertisers proprietary first-party sources. At launch, inventory will be available on premium OTT, digital long form, broadcast TV stations and set-top box VOD.

Partners offering inventory at launch include FreeWheel, WideOrbit, TubiTV, PlutoTV, and SpotX. VideoAmp can access premium broadcast TV spots that reach 23 of the top 25 TV markets that cover 85% of US TV HHs or roughly 96 million US TV HHs, as well as nearly 1 billion OTT impressions monthly.

VideoAmp's proprietary user graph is a key differentiator from other video platforms. Because it makes it simple for media buyers to optimize TV and digital campaigns at scale that leverage precise targeting in one platform.

"The audience targeting available in VideoAmp offers media buyers scale, precision and targeting of cross-screen campaigns greater than any other platform in the market today. Advertisers will have the tools they need to access and evaluate valuable inventory on emerging delivery formats including OTT, digital FEP and premium local broadcast TV inventory. Our new user interface combines cross screen analytics with Advanced Television targeting that will make cross-screen buying more simple and elegant than ever," said Ross McCray, Co-Founder & CEO, VideoAmp.

"VideoAmp's ATV for OnDemand provides the FourFronts Premium Marketplace with additional advertiser demand that's both curated and screen agnostic. Our partnership gives advertisers the ability to access the fastest growing formats such as OTT and premium TV Everywhere inventory. The Integration also ensures that TV control and compliance rules such as category clash management and data protection are followed across screens to provide safe, reliable delivery for both advertisers and media owners" said Neil Smith, VP, FreeWheel FourFronts. According to the most recent FreeWheel Video Monetization Report, OTT ad views saw a 62% YOY growth.

"We are delighted to collaborate with VideoAmp to open access for its clients to broadcast TV ad inventory that addresses 96 million US households," said Ian Ferreira, EVP Programmatic at WideOrbit. "By bringing together premium linear TV inventory from our programmatic marketplace with a wide variety of digitally curated audiences and targeting segments, VideoAmp's ATV platform promises to be an exciting new platform for media buyers to plan, execute and measure video campaigns that reach audiences on every screen."

"The practice of looking at TV and video as separate media vehicles is giving way to business models that place value in attributes of audience, wherever those audiences exist. The ability to connect these audiences across linear TV and OTT channels is an essential competency for multiplatform media owners," said Randy Cooke, VP, Programmatic TV at SpotX.

With consumers increasingly viewing content and engaging with advertising across multiple devices, total video campaign planning and automation in buying have become critical to advertisers to keep up with consumer trends. VideoAmp is uniquely positioned to offer a unified view of individual consumers as they interact with brands' advertising across multiple devices and platforms.

About VideoAmp

VideoAmp is the world's first Total Video Platform to enable advertisers and media owners to transact seamlessly across devices. Our software and data solution enables advertisers to plan, buy and measure the success of de-duplicated and precisely targeted campaigns that reach broadcast TV, VOD, OTT, desktop, and mobile audiences. Founded in 2014, VideoAmp is headquartered in Los Angeles, with offices in New York, San Francisco, Chicago, and the Netherlands. VideoAmp is backed by European TV giant RTL Group and six other top venture capital firms. For more information, visit www.videoamp.com or follow us on Twitter, Facebook, and LinkedIn.

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