SOURCE: iPerceptions Inc.

April 17, 2008 12:06 ET

Videotron Believes in Their Customers

Quebec Communications Giant Adopts iPerceptions' Leading Technology

MONTREAL--(Marketwire - April 17, 2008) - iPerceptions Inc. (TSX-V: IPE) announced today that Quebec's largest integrated communications company, Videotron Ltd., has adopted the iPerceptions webValidator Continuous Listening Solution and the iPerceptions Satisfaction Index (iPSI) technology to gauge customer satisfaction and experience at www.videotron.com.

Videotron, a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephony and wireless telephone service. By implementing the webValidator Continuous Listening Solution and leveraging the iPerceptions Satisfaction Index (iPSI), Vidéotron plans to continuously measure online customer satisfaction and experience and use corresponding data to set benchmarks for future site updates and changes.

"Videotron's decision to use iPerceptions' webValidator Continuous Listening Solution exemplifies their commitment to the voice of the customer," says Richard Zeidel, VP of Sales, North America, at iPerceptions. "The iPerceptions Satisfaction Index (iPSI) will allow Vidéotron to make tactical decisions in direct response to customer feedback, giving them a distinct competitive advantage while also building on trust with their customer base," said Richard Zeidel, VP of Sales, North America, at iPerceptions.

"After doing our due diligence in researching a solution that would allow us to hear the voice of our customers, iPerceptions' best practices approach to customer satisfaction provides us with an in-depth ability to hear what our customers are saying about Videotron.com and work to optimize their online experience," says Jerome Bedane, Senior Director Customer Research & Market Intelligence, Videotron. "We are keen to employ the iPerceptions Satisfaction Index (iPSI) in all online strategies, making our customer experience the best it can be," said Jerome Bedane, Senior Director Customer Research & Market Intelligence, Videotron.

About the iPSI and the webValidator solution:

The iPerceptions Satisfaction Index (iPSI) is derived from satisfaction and experience data obtained from over four million actual visitors, on over 700 projects for Fortune 2000 websites, across ten verticals and contains over 60 million data points. It is the only index of its kind and is quickly becoming the standard for measuring online customer satisfaction. The webValidator Continuous Listening solution captures the voice of actual online customers in the context of an actual website visit helping companies learn more about their customers with satisfaction metrics that quickly turn learning into customer led decision-support. Using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling to identify those attributes that drive satisfaction, the resulting iPerceptions Satisfaction Index (iPSI) helps companies obtain a clear understanding of the key issues impacting satisfaction; purchase intent, transaction abandonment, customer loyalty and the likelihood customers will refer friends and associates to the site.

About iPerceptions:

iPerceptions is one of North America's leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution and its Proprietary Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as Gesca Digital, Desjardins, Canadian Tire, General Motors, Dell Computers and BMW. iPerceptions has offices in New York, Toronto, Montreal and London, UK.

About Videotron:

Videotron Ltd. (www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephony and wireless telephone service. Videotron is a leader in new technologies with its illico interactive television system and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of March 31, 2008, Videotron was serving 1,652,200 cable television customers in Québec, including 802,800 illico Digital TV subscribers. Videotron is the Québec leader in high-speed Internet access, with 965,300 subscribers to its cable modem service. As of March 31, 2008, Videotron had activated 49,900 lines on its wireless telephone service and was providing cable telephone service to nearly 691,600 Québec households and organizations.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.

Contact Information

  • Media information:
    Jonathan Levitt
    Vice-President Marketing
    iPerceptions Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600

    Investor information:
    Jerry Tarasofsky
    Chief Executive Officer
    iPerceptions Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600

    Martin Faucher
    Chief Financial Officer
    iPerceptions Inc.
    Tel: 514-488-3600
    Fax: 514-484-2600