SOURCE: Vidible

Vidible

September 23, 2014 09:00 ET

Vidible's First-to-Market Video Content Exchange Hits a Billion Video Streams in Record Time

Filling a Market Need for a Streamlined, Real-Time Syndication Platform, Vidible Quickly Outpaces Industry Expectations Since Launch

SAN FRANCISCO, CA--(Marketwired - Sep 23, 2014) - Vidible, the premier cross-device video content exchange with centralized syndication and distribution for content owners and publishers, achieved an unprecedented one billion monthly video streams in August. The Vidible exchange platform is designed to make the video discovery experience seamless for publishers -- including top names such as Cumulus Media, while giving control and transparency for clients such as IDG in their ability to scale syndication.

Having raised $3.3 million in its A round funding from Greycroft, IDG Ventures and The New York Times Company, Vidible is the first all-in-one enterprise video content platform that matches sellers with buyers to deliver the right video to the right place at the right price. Vidible served over 2.5 billion video impressions in August and averages 3,000 videos ingested into the platform per day. The company currently houses over 250,000 videos in its system, and growing.

"We knew we were meeting a deep need within the industry to bring transparency, efficiency, and a lower cost structure to publishers and these numbers only confirm that Vidible is a truly unique, first-to-market video exchange that is dramatically improving syndication," Vidible co-founder and President Tim Mahlman said. "Our mission is to organize the world's collection of online videos and transform the discovery experience into a simple management and exchange platform, and we are well on our way to doing exactly that."

Online video is the fastest growing digital ad channel, according to an August 2014 report from Business Insider, which notes that "Video ad views exploded in 2013, topping over 35 billion views in December, averaging over 100 percent year-over-year monthly growth during the year." The report goes on to forecast, "online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013."

Additional internal statistics pointing to Vidible's growth and outpacing of market trends are as follows:

  • A 300% growth in 2014
  • Ranked number 11 in ComScore's August 2014 Video Metrix Key Measures report
  • More than 150 content producers across three continents (US, Europe and Asia) and 12 categories including arts/entertainment, business, tech, culture, news health, sports and more

The demand for quality digital video is skyrocketing; viral videos have been a common occurrence for the last several years and continue to maintain their foothold as part of the advertising and cultural landscape, and the emergence of mobile video technologies like Vine and Snapchat are further cementing digital video as a powerful cross-channel engagement tool. Business Insider also reports that video ads have an average click-thru rate (CTR) of 1.84 percent, the highest click-thru rate of all digital ad formats.

Headquartered in San Francisco and led by a team of internet veterans, Vidible's complete SaaS programmatic platform streamlines video content management and automates transactions and placements for greater reach and scale across channels. Vidible delivers professional quality video content to the right context or audience in real-time, across all devices. When using one of Vidible's powered-by publisher sites, clients enjoy a turnkey video solution to discover videos based on their likes, interests, and needs. 

"For far too long the online video syndication world has been disjointed and fragmented, which creates a massive industry void in terms of being able to truly get your video content in front of the right person at the right time," said Mahlman. "Vidible solves that problem by providing a streamlined transactional platform for content owners that gives publishers editorial control over what content to place on their sites. Real-time syndication creates a free flow of transactions to search, discover and buy content via our programmatic, SaaS-based platform. Vidible makes video content ubiquitous, which is the future."

Vidible is preparing to release some key enhancements and product features in the coming months. To learn more, please visit: vidible.tv

About Vidible
Vidible is a video content exchange that allows buyers and sellers of video to have control and transparency through a programmatic platform. Vidible provides a complete SaaS platform from video management to syndication and analytics. Vidible delivers the professional quality video content to the right context or audience at a transparent price in real-time across all devices.

For more information, visit www.vidible.tv.

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