November 11, 2008 11:00 ET

Vidsense Rigs New Digs

What's Old Is New Again for Major Video Ad Network

TINLEY PARK, IL--(Marketwire - November 11, 2008) - Vidsense, the Web's largest video ad network, today announced plans to move operations into a brand new office space. The sprawling new headquarters will be located in Tinley Park, Illinois, just 30 miles south of Chicago.

Says Director of Communications, Mary Kolacki: "Our entire management team has been together for over ten years, and we started in Tinley Park. It's a bit ironic that we describe Vidsense as a retro-evolutionary step back to the future. We are literally moving forward by moving back to where we all started together."

Vidsense is a spin-off of NextEra Media and was incorporated in January of 2008. In addition to Vidsense, the new offices will house staffing and technical support for several other NextEra subsidiaries.

Vidsense continues to grow despite a challenging advertising environment, and, according to CEO Jaffer Ali: "The investment in the new location is necessary to accommodate that growth." He further comments: "We are extremely happy with our progress. By emphasizing quality, value and engagement, we've attracted a very loyal and growing client base. We owe every bit of our success to clients like Conde Nast, Just For Men, Johnson & Johnson, Zyrtec and Napster -- brands that were open to new and better ways to engage consumers online through the proven power of video."

The Vidsense model effectively reverses the traditional audience-delivery sequence through a very simple process that places thumbnail links to popular TV and movie clips across a broad spectrum of more than 20,000 safe-for-work websites comprising the Vidsense video network. When a viewer clicks on one of the thumbnails, a new browser window opens, transporting the viewer directly to a sponsoring advertiser's website where an embedded Vidsense video player launches the chosen clip. The clip is then viewed within the exclusive confines of that advertiser's branded surroundings. Once the new browser window is closed, the viewer is returned to the host site.

"This is an on-demand medium," explains Ali, "and the very best way to target your audience in an on-demand medium is to let them target you instead." And target they do, with thumbnail click-through rates that are 7 to 10 times higher than industry averages for text and banner ads. What's more, 92% of respondents to a recent survey said they enjoyed the video clips, resulting in greatly extended time spent on the host advertiser's website.

"To sum it up," concludes Ali, "Vidsense not only brings customers to your door, it delivers them 'safe and secure' right inside your online showroom. The move to our new showroom marks an exciting new chapter for NextEra Media and Vidsense."

About Vidsense

Vidsense (www.vidsense.com/demo.asp) is the Web's largest video advertising network. With more than 80,000 advertiser-friendly video clips licensed from major film and TV studios, the Vidsense network of more than 20,000 safe-for-work partner websites delivers millions of qualified visitors directly to advertiser websites on a pure Pay-Per-Click (PPC) basis. Vidsense is to Adsense what video is to print -- a far more engaging and compelling environment for consumers and advertisers alike.