SOURCE: Vidsense

June 23, 2008 13:00 ET

Vidsense Video Advertising Network Eclipses 20,000 Publishers Stakes Claim as the Largest Online Video Advertising Network

MOKENA, IL--(Marketwire - June 23, 2008) - Sometimes size is important. With more than 20,000 safe-for-work websites in its network, Vidsense (http://vidsense.com/) is now the Web's largest online video advertising network.

"Not only are we the largest online video network," says Vidsense EVP Scott Messick, "but with clickthrough rates 7-10 times greater than traditional online ad units, we're also far and away the best performing online video network -- for both our advertisers and our publishers."

Vidsense offers participating network publishers a complete turnkey revenue package that borrows from its library of more than 80,000 video clips licensed from major film and television studios. Vidsense publishers simply embed the Vidsense content unit on their sites. When a visitor clicks on one of the featured thumbnails culled from videos, a discrete window opens on a sponsor's website, where the video player itself is surrounded by the sponsor's brand environment.

Vidsense works on a pure PPC (Pay-Per-Click) basis. Sponsors pay Vidsense for each clickthrough generated by participating publishers' sites, and Vidsense pays the participating publishers for each clickthrough as well.

"It costs site publishers absolutely nothing to participate in the Vidsense video advertising network," says Messick. "In return, they receive incremental revenue, high-quality content with proven appeal to attract more site visitors, a real-time reporting mechanism, and on-time publisher payouts."

"Vidsense is a wonderful complement to my website," says Erin Chambers of EVTV1 (http://evtv1.com). "The video thumbnails offer real appeal to my visitors, and the additional revenue is a terrific bonus."

Karen Shelton of HairBoutique.com (http://hairboutique.com) concurs: "Vidsense is utterly unique, and a brilliant idea whose time has clearly come. The real-time publisher reporting feature keeps us informed every step of the way, so we can easily track our success. We're very happy and proud to be a participating Vidsense publisher."

Contact Information

  • For more information about Vidsense, please contact:
    Mary Kolacki
    Director of Communications
    Phone: 708-478-4500 ext. 109
    email: Email Contact