SOURCE: Viewdle


February 14, 2011 05:00 ET

Viewdle Releases Facial Recognition Software Development Kit for Mobile Developers

First Viewdle Augmented Reality Product at Mobile World Congress 2011

BARCELONA, SPAIN--(Marketwire - February 14, 2011) -   MOBILE WORLD CONGRESS -- Viewdle (, the only independent mobile-focused visual analysis company, today launched the first software development kit (SDK) that enables hardware and software developers to incorporate facial recognition technology into their applications. Viewdle partner integrations will be announced during the course of the conference.

Viewdle's recognition technology is optimized for mobile, requiring low processing power while benefiting from fast processing, and is unique in its ability to recognize who's in the viewfinder at the point of capture. It automatically identifies multiple people at once in videos, and in photos and tags them with a name. With the release of this SDK, developers will now be able to integrate this technology at the core of their applications.

"With the release of our SDK, Viewdle is the first-mover in the mobile market. Now, developers will be able to offer their consumers the distinct ability to organize and share photos and videos as they take them, based on who's in them," said Viewdle Co-Founder and CEO Laurent Gil. "Our technology is the first camera-based augmented reality applications featuring our real-time facial recognition."

"Face recognition technology will be an important enabler for augmented reality applications," said Jay Wright, director of business development at Qualcomm. "Viewdle's technology and SDK provide a solution today that is capable of running on existing mobile devices."

Visit the augmented reality pod located in the Qualcomm booth at Embedded Mobile House (EMH) at Suite CY21 in the Courtyard at the Fira de Barcelona, Mobile World Congress, from February 14-17, 2011, to see Viewdle's facial recognition demo.

About Viewdle

Viewdle ( is the only independent mobile-focused visual analysis company. Viewdle is enabling the creation of new user experiences in mobile gaming, social networking, social media, advertising and marketing. Its best-of-breed recognition technology has been developed by its global research and development team that includes 9 PhDs.

Viewdle is a venture-backed company whose investors include: Qualcomm Ventures, Anthem Venture Partners, Best Buy Capital, and BlackBerry Partners Fund. Viewdle is headquartered in Palo Alto, California, with operations across Europe and South America.

More information about Viewdle can also be found on Facebook at:

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