SOURCE: ViewDo Labs

ViewDo Labs

September 25, 2013 09:00 ET

ViewDo Labs Launches to Provide Enterprise Social Network Analytics and Governance

Flagship Product Increases Adoption, Reduces FUD, and Measures Value Across SharePoint, Yammer, Chatter and Other Leading Collaboration Platforms

WOBURN, MA--(Marketwired - Sep 25, 2013) - ViewDo Labs®, a pioneer in enterprise social network analytics and governance, is today launching with a focus on driving enterprise adoption, governance, analytics and ROI across the spectrum of enterprise social collaboration tools. ViewDo Labs debuts with ViewPoint Enterprise, the first ever cross-platform Enterprise Social Network (ESN) analytics application. Through ViewPoint Enterprise and future offerings, ViewDo Labs offers a unified view of what's happening with Yammer, SharePoint, Chatter and other ESNs to allow companies to increase adoption while lowering the risks of collaboration.

"ViewDo Labs was formed to continue our mission of providing enterprises with a tailored set of offerings that addresses the current and future state of collaboration," said Michael Alden, CEO and President of ViewDo Labs. "Our team's goal is to help organizations increase adoption of ESNs by offering visibility into what employees are collaborating on and what platforms are most successful."

ViewDo Labs recently commissioned their "2013 Collaboration Benchmark Survey" of 590 people from 19 industries and more than 40 countries to measure how well enterprises of all sizes are collaborating. This temperature check of the industry provided a clear view of what enterprises -- big and small -- need to do to manage a successful collaboration environment. The survey found that although the average organization is using at least two social collaboration tools, only 34.4 percent of organizations have a governance policy in place. The survey also showed large enterprises are struggling the most with adoption and use of social collaboration tools due to the pure scale and volume of their user base and number of tools in use.

"Enterprises are making a significant investment in social collaboration tools and need actionable insight into their environments to drive bottom line impact," said Jim Lundy, founder and CEO of Aragon Research. "ViewDo's focus is well timed to meet this growing demand, as organizations look to deepen both visibility and adoption into employee social collaboration across their entire organization."

ViewDo Labs was formed as a result of Metalogix acquiring the SharePoint assets and brands of Axceler, and is led by the seasoned entrepreneurial team that successfully built Axceler into one of SharePoint's most successful ISVs. ViewDo Labs' leadership includes President and CEO Michael Alden, CTO John Puopolo, and CMO Claudine Bianchi. ViewDo Labs is based in Woburn, MA and currently consists of approximately 30 people across leadership, sales, marketing and development teams.

ViewDo Labs realizes the importance of analytics for enterprise social networks and with its flagship product, ViewPoint Enterprise, the company is positioned to arm both small and large businesses with the tools to validate the ROI of the investment in social collaboration. With ViewPoint Enterprise, organizations can understand user adoption trends and identify and engage internal influencers that drive companywide collaboration.

"Traditional business collaboration happens in many different ways: on the phone, in email and through meetings. However, we found that more than 58 percent of survey respondents see a need to improve their social collaboration strategy," continued Alden. "ViewDo Labs is helping to tame the fear, uncertainty and doubt for the nearly 46 percent of enterprises who report that they can't measure any of the major productivity indicators in their organization."

In addition to analytics, a governance strategy is key for enterprise social network adoption as many projects requiring collaboration often access company proprietary or confidential information. To address this issue, ViewPoint Enterprise will be adding governance capabilities across Yammer, Chatter, Jive and others so that administrators of these platforms can easily put policies in place, manage users and add or delete groups. For SharePoint, ViewDo Labs will refer customers to Metalogix, who sells ControlPoint for SharePoint, the unequivocal leader in the SharePoint administration and governance space.

"We are currently managing multiple enterprise social networks. We know there is value in the cross-pollination of these tools which are leading to quality interactions. The frustrating part is that we couldn't quantify that value in order to optimize our investments in time and resources," said Jennifer Connor, Global Knowledge Management and Collaboration Manager, PerkinElmer. "Now, with ViewPoint Enterprise, we are able to gain critical insights that are helping to close that measurement gap which is tremendously beneficial to my organization."

Find out more in this report: ViewDo Labs Collaboration Benchmark Report 2013

ViewPoint Enterprise is initially focused on providing analytics for SharePoint and Yammer and is available for a trial download now, with generally availability and additional features in October 2013.

About ViewDo Labs
ViewDo Labs is a pioneer in enterprise social network analytics and governance. We offer a unified view of what's happening with Yammer, SharePoint, Chatter and other ESNs -- across the enterprise, and around the world -- so companies can increase adoption while lowering the risks of collaboration. Through our technology, we help organizations fuel innovation, better leverage their business data and intellectual property and realize value from their next generation social enterprise investments. Our flagship product, ViewPoint Enterprise, will be generally available in late October, 2013. For more information and a free sample, visit us at

Contact Information

  • Press contacts:
    Courtney Nagle
    SHIFT Communications for ViewDo Labs
    Email Contact

    Claudine Bianchi
    ViewDo Labs
    Email Contact