SOURCE: KOTW Inc.

April 11, 2005 06:00 ET

Views of Online Video Commercials Tracked Minute by Minute

Ever Wondered How Many Times Your Commercial Was Watched? KOTW Enables Advertisers to Track Total Views for Any Given Online Video

CLEARWATER, FL -- (MARKET WIRE) -- April 11, 2005 -- KOTW now enables advertisers to track the views of all online videos. "We provide advertisers with a measurable method of delivering their clients' products and services with self-streaming videos that do not require any downloading," said Michael Murray, President of KOTW. "Each year millions are spent by advertisers without knowing if their message really reached the intended target. Having the ability to track how many times a particular online ad was viewed determines its effectiveness and helps tailor advertising budgets," he added.

According to The Online Publishers Association (OPA), a recent study of online video viewing concluded that consumers have a strong positive reaction to online video ads. Seventy percent of respondents said they had seen a video advertisement online, and 44% said they had taken some action as a result of seeing that ad. Specifically, 34% checked out a Web site, 15% requested information and 14% went to a store to check out a product. Most significantly, 9% said they made a purchase.

With KOTW's solutions, a streaming video of any length can be placed on any web page and viewed instantly without having to download or buffer. The same video can also be placed in any email message and plays immediately once the email is opened. Multiple videos can also be included in a "container" within an email message, offering the recipient a selection from which to choose. This solution is particularly beneficial for educational/training purposes involving several videos.

In addition to recorded video, the company also offers live broadcast video solutions in a standard 640X480 format.

As Internet connection speeds increase, experts feel that consumers are ready to visit websites for products advertised on television and KOTW appears to be poised to be a major player in the online video market.

About KOTW Inc. -- KOTW (http://www.kotw.net) is the brainchild of Michael Murray, a programmer with 28 years of experience and one of the first ISPs in Pinellas County, Florida. The company provides enterprise video solutions for businesses such as: Live Internet Broadcast (640 X 480); Web Conferencing; Web Meetings; Video Recording Studio; Video On Demand; Web Seminars and Video Email.

Contact Information

  • MEDIA CONTACT:
    Michael Murray
    KOTW Inc.
    (727)458-2154
    mjm@kotw.net