SOURCE: ViewSonic Corp.

ViewSonic Corp.

February 23, 2010 08:00 ET

ViewSonic® Announces Digital Signage Partnership With Scala at DSE 2010

ViewSonic Announces Scala as Key Partner in Its One-Stop Digital Signage Initiative

LAS VEGAS, NV--(Marketwire - February 23, 2010) - 2010 Digital Signage Expo, booth 2031 -- ViewSonic® Corp., a leading global provider of visual display, computing and digital content solutions, today at Digital Signage Expo (DSE) 2010 announced a partnership with Scala, the global leader in software solutions for digital signage and advertising management.

ViewSonic is pleased to announce that Scala has certified its preconfigured PC-based Scala-ready player, as well as a line of solid state Scala-enabled media appliances that are compatible with Scala Release 5. Including its commercial displays, ViewSonic now offers customers the broadest range of Scala-compatible devices on the market today. This includes support for 'audio-only' players, wireless photo frames, standard definition (480p) players, high-definition (1080p) players, as well as two full-PC compatible media players -- the NMP-700 features a core 2 duo processor with Intel® GM45 graphics, while the VOT132 features a dual core Atom™ processor with NVIDIA® ION graphics. This partnership allows the companies to significantly reduce the overall system costs for users.

"ViewSonic is committed to serving as a one-stop solution provider for resellers' display and media player needs," said Michael Holstein, vice president of business development for ViewSonic. "Offering a complete digital signage solution set through our expanded product line and software partnerships with industry leaders such as Scala, ViewSonic brings resellers and distributors the convenience of buying from one distributor when putting their system together."

"We are pleased to have ViewSonic as a strategic hardware platform partner at Scala," said Jeff Porter, Scala's executive vice president. "This offers customers a true one-stop shop, covering the widest range of pre-configured Scala-certified playback devices of anyone in the world."

Certified ViewSonic devices include the NMP-700, NMP-550, NMP-200 and CD1010. These digital signage solutions are all currently available for respective MSRPs of $1,099, $799, $299 and $399. The VOT132 is also currently available for an MSRP of $499.

ViewSonic's Finch Club offers resellers an opportunity to benefit from specialized product training and discounts, specific to digital signage solutions and more. To sign up, please visit

Come check out ViewSonic's digital signage solutions on the DSE show floor (booth 2031), February 23-25, 2010. For further information on ViewSonic products and DSE news, come by the ViewSonic booth (#2031), visit or follow ViewSonic on Facebook®, YouTube® and Twitter®.

About Scala
Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, the Netherlands, France, Norway and Japan, as well as more than 450 partners in more than 60 countries. More information is available at

About ViewSonic
ViewSonic® Corporation is a leading global provider of visual display products. ViewSonic develops, markets and supports a broad range of innovative products, including LCD TVs, computers, LCD monitors, projectors, digital photo frames and digital signage displays and media players. For further information, please contact ViewSonic Corporation at 800.888.8583 or 909.444.8888; or visit

Trademark footnote: All corporate names and trademarks are the property of their respective companies.

This news release contains forward-looking statements that reflect the Company's expectations with regard to future events. Actual events could differ significantly from those anticipated in this document.

Contact Information

  • Editorial Contacts:
    Melanie Lombardi / Victoria Yarnish
    LEWIS PR for ViewSonic Corp.
    Melanie: 408-573-3665
    Victoria: 213-236-3648
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