SOURCE: AerServ

AerServ

June 08, 2015 10:23 ET

Viewster Partners With AerServ to Grow Mobile Business

Leading Online Film Streaming Service Leverages AerServ to Boost Mobile Ad Revenue by 80%

NEWPORT BEACH, CA--(Marketwired - Jun 8, 2015) - Viewster, a worldwide leading streaming platform connecting passionate audiences, today announced the results of a two-month trial of AerServ's demand platform. Over the two-month period, Viewster worked with AerServ, the only mobile-first video mediation platform, to make their video inventory available to hundreds of advertisers and optimize their mobile video yield. The result was millions of video ads delivered and an 80% ad revenue increase, supporting Viewster's mobile-first strategy and commitment to making unique content available to all audiences, regardless of where they consume it, and building a strong network of mobile technology partnerships.

Viewster's decision to expand its mobile demand partners to include AerServ's mediation platform was in response to huge audience demand and consumption. It has since hit the five million app installs on Android.

Viewster worked with AerServ to:

  • Minimize unfilled ad opportunities and boost fill rate via server-side waterfalling technology.
  • Continuously optimize the perfect blend of fill and CPM for maximum revenue.

Viewster CEO Kai Henniges said, "Our audience of young pop culture fans increasingly accesses our service via mobile devices. As Viewster's business continues to grow, it was important for us to not only optimize our mobile offering, but to find a monetization partner that could really scale with us. In terms of mobile video, AerServ's solution is a great example of the kind of innovative partner we love to work with and the results prove that it really works.

"The ad revenue growth we've experienced since partnering with mobile-first and mobile video companies like AerServ is tremendous and we plan to continue leveraging these platforms to tackle the vast opportunity in video advertising."

AerServ CEO Josh Speyer commented, "We expected our solution to deliver impressive results for Viewster and are immensely pleased with this undeniable proof of AerServ's ability to drive ROI and monetize publishers' ad inventory."

According to BI Intelligence, mobile video ad revenue in the US will exceed $4.4 billion by 2018, while in-app mobile ads have been seen to perform much better than mobile web ads.

About AerServ
AerServ is the leading mobile ad serving and mediation platform, specializing in mobile video technology, with proprietary yield optimization tools that increase revenue across all formats and ad units. AerServ works in alignment with thousands of apps, from premium publishers to independent developers, to optimize their existing ad network revenue through mediation, and tap into aerMarket's demand inventory to supercharge their earnings. AerServ's entire platform and infrastructure were built with a publisher-first mentality. Technical integration is super simple, and publishers can serve multiple ad formats through one integration, reducing time even further. Publishers get best-in-class support with hands-on care from integration specialists, account managers, and software engineers. Whether you are looking for a simple way to monetize your mobile inventory or an advanced way to increase revenue, AerServ can get you there easily and efficiently. The company was founded in 2013 and has offices in Newport Beach, Calif. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ

About Viewster
Viewster (http://www.viewster.com) is a worldwide online video service connecting passionate audiences. We are the first stop destination for anime lovers, featuring an ever-growing line up of the latest shows directly from Japan. Our wider catalogue brings the best of specialist shows and movies, with more than ten thousand titles across anime, thriller, sci-fi, and fantasy. Viewster is free, supported by advertising and available to stream on desktop, mobile and smart TV apps. Find Viewster on http://www.viewster.com, in iTunes or Google Play.

For more information, please visit: http://corp.viewster.com.

Contact Information

  • Contact:
    Cassady Nordeen
    Blast PR on Behalf of AerServ
    718-644-0273
    Email Contact