SOURCE: Omniture

April 30, 2007 08:00 ET

Vignette and Omniture Partner to Offer Customers Omniture SiteCatalyst Web Analytics With Vignette's Next-Generation Web Solutions

Partnership Maximizes Insight Into Online Campaign and Traffic Trends and Customers' Behaviors

OREM, UT and AUSTIN, TX -- (MARKET WIRE) -- April 30, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and Vignette (NASDAQ: VIGN), a leading provider of next-generation Web solutions, today announced a strategic global partnership that will enable joint customers to measure and analyze the value of their online customer interactions. The partnership includes joint development, sales training and support and provides customers with a world-class analytics solution to support next-generation Web initiatives. Vignette's systems engineers, support and sales personnel are participating in extensive Omniture training to become certified on Omniture SiteCatalyst, which will prepare them to effectively work with joint customers on their content optimization.

Together, Omniture SiteCatalyst® and Vignette's Next-Generation Web solutions can enable organizations to gain greater insight into their Web investments by analyzing their customers' behavior in real-time and providing in-depth reporting. Detailed analytics can help improve the online customer experience and help maximize an organization's return on its Web investment. For example, International Truck and Engine Corporation is leveraging Vignette's Next-Generation Web solution and Omniture SiteCatalyst to track customer behavior online and gain better insight into its marketing spend.

"Visitors to ( are typically interested in researching our trucks and seeing how they stack up versus the competition. Vignette enables us to more effectively connect and communicate with these potential customers," said Chris Howard, manager of interactive marketing at International Truck and Engine Corporation. "By integrating SiteCatalyst with Vignette, we're able to gain greater insight into our customers' and prospects' interests and online behavior enabling us to deliver a more customer-focused, interactive online experience."

"Customers continue to demand an integrated approach to measuring and optimizing their online businesses. By working with best in class enterprise solutions, and delivering deep integrations, Omniture is able to provide our customers with greater insight to take appropriate actions for optimizing their online business," said John Mellor, senior vice president, business development and corporate strategy, Omniture. "We look forward to working with Vignette as an industry leader that has proven its ability to work at the highest levels of enterprise delivery."

"Measuring the impact of an online customer connection can provide valuable information about the effectiveness of a Web site and in-depth insight into customer interests and buying habits," said Leo Brunnick, senior vice president of products and marketing at Vignette. "Together, Vignette and Omniture are helping customers leverage and analyze their Next-Generation Web investments to ensure their end-user connections are delivering the greatest possible impact."

As part of the partnership, Vignette will become an accredited Omniture partner and part of the Omniture Genesis™ Network. Omniture Genesis is a "plug and play" solution that automates the integration of marketing applications in the Omniture Online Business Optimization platform.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

About Vignette

For more than 10 years, Vignette (NASDAQ: VIGN) has helped organizations worldwide transform their content from a liability to an asset. Vignette's family of Enterprise Content Management (ECM) solutions lets these organizations leverage their records, documents, Web pages, images, multimedia and other unstructured content to create new opportunities, expand profits, manage their risk and realize greater savings and efficiencies. Vignette is headquartered in Austin, Texas with local operations worldwide. Visit


The statements contained in this press release that are not purely historical are forward-looking statements including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies regarding the future. Forward-looking statements include statements regarding Vignette's products, future sales, market growth and competition. All forward-looking statements included in this press release are based upon information available to the Company as of the date hereof, and the Company assumes no obligation to update any such forward-looking statement. Actual results could differ materially from the Company's current expectations. Factors that could cause or contribute to such differences include, but are not limited to, Future Losses, Limited Operating History, Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration, Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology and New Products, and other factors and risks discussed in the Company's reports filed from time to time with the Securities and Exchange Commission.

Omniture Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the future benefits of our strategic global partnership with Vignette and the integration of Omniture SiteCatalyst with Vignette's Next-Generation Web Solutions. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with Omniture's ability to ensure that its solutions address the specific requirements of customers, the continued adoption by customers of Omniture services, including the SiteCatalyst service, the significant capital requirements of the business model, Omniture's ability to develop or acquire new services and enhance existing service offerings, errors, defects, disruptions or other performance problems with services, Omniture's ability to hire, retain and motivate employees, Omniture's ability to collect customer data, the adoption of laws or regulations relating to the Internet or operations, or interpretations of existing law, which could adversely affect Omniture's business; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Vignette and the V Logo are trademarks or registered trademarks of Vignette Corp. in the United States and other countries. All other names are the trademarks or registered trademarks of their respective companies.

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