SOURCE: MoneyLine Lending Services

July 05, 2005 09:00 ET

The Village Bank Partners With MoneyLine Lending Services to Introduce New Mortgage Lending Program

After Putting Its In-House Mortgage Program on Hold to Find a Better Alternative, The Village Bank Is Utilizing MoneyLine's Outsourced Mortgage Services to Establish a Profitable Mortgage Program With a Competitive Guarantee

IRVINE, CA. -- (MARKET WIRE) -- July 5, 2005 -- MoneyLine Lending Services, which specializes in providing financial institutions with customized, outsourced services designed to build customer relationships, is pleased to announce that The Village Bank has selected its services to introduce a new, full-service residential mortgage lending program designed to meet the borrowing needs of its customers. The Village Bank is a state-chartered independent bank that serves residents and businesses of Washington County and portions of Iron County, Utah, and Clark County, Nevada.

Prior to partnering with MoneyLine, The Village Bank operated a residential mortgage program, but put its mortgage offerings on hold to find a more efficient, cost-effective means to offer competitive residential mortgage loans. After considering several options, The Village Bank selected MoneyLine's services because it offered the bank an efficient, profitable and competitive mortgage program so the bank can focus on retaining and building customer relationships.

Utilizing MoneyLine's private-label mortgage origination and fulfillment services, The Village Bank has launched a new full-service mortgage lending program that offers competitive loan programs and utilizes sophisticated mortgage technology to provide exceptional customer service throughout the loan process. In addition, MoneyLine's outsourced services enable The Village Bank to operate a mortgage program that easily scales to meet demand, and offers the bank the ability to gain fee income on each closed loan.

"The Village Bank is excited to now offer competitive mortgage loans," said Kris Kent, vice president, The Village Bank. "We offer a best-price guarantee and an on-time closing guarantee so that customers can come to The Village Bank knowing they will get the best possible price, as well as the best service on their mortgage loans. We feel that MoneyLine's product will complement the many other great products and services we already offer."

Customers can now submit loan applications, track the progress of their loans, access customized rate quotes, or request assistance from a loan officer either in person at any of The Village Bank branch locations, on the phone, or online. Throughout the loan process, The Village Bank's frontline branch personnel and customers are assisted by MoneyLine's dedicated team of mortgage professionals. Branch personnel have access to real-time online tracking tools and automatic e-mail notifications so they can efficiently manage the loan process and provide customers with up-to-date information. MoneyLine's private-label services make the process seamless for the customer.

"It is our pleasure to partner with an institution like The Village Bank, which is focused on providing a quality mortgage product for its customers," said Evan Gentry, president and CEO of MoneyLine Lending Services. "Together we are dedicated to ensuring that The Village Bank offers customers a mortgage experience that includes great rates, quick turnaround times, and exceptional service."

About MoneyLine Lending Services

MoneyLine Lending Services ( specializes in providing financial institutions with customized, outsourced solutions designed to help build customer relationships. MoneyLine offers private-label mortgage origination and fulfillment services that enable financial institutions to profitably offer a competitive, full-service mortgage program without the significant infrastructure costs associated with mortgage operations. Multiple origination channels and real-time tracking tools enhance the client experience. MoneyLine also offers commercial lending services to help financial institutions retain and attract new customers by enabling them to offer permanent commercial real-estate loans, specialized loans and leases, and asset-based loans without compromising lending and asset/liability policies. For more information, visit or call 800-837-8570.

Contact Information

  • Contact:
    Evan Gentry
    President and CEO
    MoneyLine Lending Services
    Email Contact