June 16, 2009 03:00 ET

Villas EUGENIE® web TV Channel Aims to Launch Tiny French Village on Road to International Fame

18 weekly videos to introduce region to buyers in developer's innovative campaign

Special offer includes dream weekend at renowned Michelin-starred hotel/restaurant and health spa

EUGENIE-LES-BAINS, FRANCE--(Marketwire - June 16, 2009) -

Editors Note: There is a photo and a video included with this Press Release.

An enchanting, largely undiscovered French village and its beautiful surroundings are starring in an innovative new web TV channel being launched today to promote a local builder's residential development. The channel, EUGENIE TV is designed to entice first-time and returning visitors from throughout the world to explore the region, invest in a villa and enjoy a spectacular gourmet offer.

The campaign will feature a new video every week throughout the summer, allowing visitors to discover the town of Eugenie-les-Bains and France's beautiful Southwest region, home to Atlantic beaches, the mountains of the Pyrenees and a rich cultural and culinary heritage.

"We needed to find a way to let potential investors know of this opportunity and introduce them to the region, particularly those who reside overseas," said Jean-Paul Beauchamp, developer of Villas EUGENIE(R). "We believe we have an exceptionally attractive product at an affordable price in one of most beautiful, best-preserved corners of France. Our challenge was how to convey the story in a way that captures the spirit of what makes the Southwest so special and we are counting on the speed and power of the Internet to help make it happen."

Among the discoveries waiting for visitors to Eugenie-les-Bains, whether in person or on EUGENIE TV, is one of France's national treasures, the "Pres d'Eugenie," a prestigious Relais and Chateaux hotel with its three-starred restaurant, and the Ferme Thermale spas created by gourmet chef, Michel Guerard and his wife, Christine. Villa purchasers who act before October 1 are being offered a dream weekend for two at the Pres d'Eugenie, which enjoys an international reputation as one of France's most prestigious healthful cuisine destinations. The chef and his restaurant will be featured on EUGENIE TV in one of the weekly videos.

A favorite destination for more than 400 years of visitors drawn by the restorative qualities of the thermal spas, the village was propelled to national prominence in the nineteenth century when it was adopted by the Empress Eugenie, wife of Napoleon III. It has seamlessly integrated its magical qualities and old-world charm with the modern amenities of a bigger community with shopping centers, cinema, theater, and a wide assortment of cultural, tourist and gastronomic destinations nearby.

Eugenie-les-Bains is ideally located at a crossroads of leisure, cultural and historic wonders with a myriad of activities from which to choose including golf, hiking, riding, canoeing, skiing in the Pyrenees, swimming and surfing at Atlantic beaches, bicycling through vast pine forests, exploring ruins dating to the Romans or shopping and sight-seeing in the lovely nearby towns of Bordeaux, Biarritz, St. Jean-de-Luz, Dax, Bayonne or Pau - or even stepping next door to Spain.

Easily accessible from within and outside of France, the village is close to the international airports of Pau and Tarbes-Lourdes, high-speed rail and major auto routes.

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