SOURCE: Cradle Technologies

March 29, 2006 08:00 ET

Vimagic Turns to Cradle for Programmable IP Streamer/Server Solution

SUNNYVALE, CA -- (MARKET WIRE) -- March 29, 2006 -- Cradle Technologies, a fabless semiconductor company providing Multi-core DSPs (MDSPs) for video and imaging systems, and Vimagic, a global technology and solution leader capable of powering high-definition multimedia through internet and network, announced an agreement to use Cradle's Bluegill IP streamer reference design.

As the transition to IP-based networks within the surveillance industry evolves, manufacturers of surveillance products have begun to demand a higher degree of flexibility and scalability from their silicon vendors. These manufacturers are demanding this added flexibility in order to take full advantage of the new paradigm brought about by the adoption of IP-based surveillance systems. In this paradigm, instead of an isolated piece of hardware with fixed functionality, each device in the network is an IP-based device, whose functionality is controlled via the network and can be changed by simply uploading new firmware to its memory. This remote upload capability opens up new opportunities for security system vendors to extract additional revenue from already installed devices by simply uploading new functionality onto a given IP-enabled device.

To address this growing need for flexibility and scalability, Vimagic turned to Cradle for its highly programmable MDSP-based architecture. Based on Cradle's Bluegill reference design, Vimagic has created a single-channel IP video streamer/server product capable of streaming compressed video using Cradle's high quality MPEG-4 encoding technology. One of the first in the family of IP-based products from Vimagic, the video streamer features advanced functionality including local storage, RS485 network capability for PTZ control, and two-way audio.

"The surveillance industry has reached a stage where point solutions based on fixed function silicon platforms no longer meet system vendors' expectations," said Leo Petropoulos, Cradle's Vice President of Sales. "Cradle's high-performance DSPs offer the flexibility and scalability equipment manufacturers are looking for when selecting a silicon partner. We are pleased to be selected as Vimagic's silicon partner to power all their future IP surveillance equipment."

Time-to-product was another key factor in Vimagic's decision to utilize Cradle's designs. Cradle's INSPECTOR™ debugger/profiler tools played an instrumental role in simplifying Vimagic's customization effort on Cradle's MDSP. The user-friendly development environment and the powerful debugging tools provided under INSPECTOR are designed to shorten development cycles and simplify integration of new features into the main IP streamer code base, provided by Cradle. This shorter development cycle and improved ROI creates a win-win solution for Vimagic and its customers.

"In this rapidly evolving IP surveillance market, it was critical for us to select a silicon architecture that would enable us to quickly respond to changing market dynamics and growing customer demands," said Xiaosong Du, Vimagic's founder and CTO. "What Cradle offered us was field-proven architecture and tools that would address our short-term production needs, as well as the assurance of a long-term partnership through a solid silicon and reference design roadmap. This was an offer we could not refuse."

About Cradle Technologies

Cradle is a fabless semiconductor company providing the best price/performance, most flexible and most scalable DSP solutions for real-time multimedia applications. Cradle's Multi-core DSP architecture innovation delivers high-performance scalable DSP processing with the flexibility, time-to-market and product differentiation benefits of processor-based programmable platforms. Coupled with a Rapid Development System and suite of application software functions, Cradle provides OEMs with all the building blocks necessary to enable flexible yet high-performance DSP designs. Cradle's corporate headquarters are located in Sunnyvale, California. For more information call 408-636-5000 or visit

About Vimagic

Vimagic is the global technology and solution leader capable of powering high-definition multimedia through internet and network. Vimagic's technologies, products and solutions are widely used in digital surveillance, video conference, remote education, digital broadcasting and VOD, and intelligent home applications. Vimagic has been an active global company and is present in all major countries. Vimagic is headquartered in New Jersey, USA, and has branches in China, Canada, and the UK.

Contact Information

  • Media Contacts:
    Cain Communications
    Jim Lipman
    Tel: (925) 606-1370
    Email: Email Contact

    Cradle Technologies
    Kourosh Amiri
    Tel: (408) 636-5035
    Email: Email Contact