SOURCE: Vimation, Inc.

June 02, 2006 09:35 ET

Vimation's Clickable Web Video Technology Captivates ImaginAsian TV's Advertisers and Viewers

NEW YORK, NY -- (MARKET WIRE) -- June 2, 2006 -- Click on the cityscape on ImaginAsian TV's website (www.iaTV.tv) and expect to get involved. Click again on the video of an upcoming movie and watch behind-the-scenes footage or an interview with the director. Click on an advertisement on one of the pages, then click to buy.

That's what ImaginAsian TV's audience and advertisers have discovered since the 24-hour Asian-American network integrated Vimation's VIM® Module, built around the Flash technology, into its website last year.

"Advertisers have a unique, non-traditional way to reach the fastest growing, most upscale ethnic segment in the United States, while our television audience can go online and interact directly with high quality videos of directors, actors and other scenes from their favorite programs," said Michael Huh, vice president of marketing and strategic development, ImaginAsian TV.

Huh added that 38 percent of iaTV's online viewers interact with the videos and 22 percent watch the complete video when initiated. ImaginAsian TV measures Web viewers' habits with real-timer reporting of more than 30 different measurement categories and receives customized targeting capabilities to dynamically personalize the video experience based on a user's profile and interests, time of day, or geographic region.

David Hemingway, co-founder and chief executive of Vimation, said that for the advertising community, users can interact with any one of the multiple media screens in the cityscape to see commercials or branded videos, as well as products, such as apparel and furniture.

"VIM enables consumers to interact 'directly' with video to navigate, shop or browse website content," Hemingway said. "As customers view a video they can click on products in the video for more information and purchase them instantly, then continue watching the rest of the video."

Huh said iaTV has strategically relied on its website to be the vehicle for consumers and advertising agencies throughout the United States to obtain information on the channel as it continues to expand into major markets. He said that with the proliferation of video on the internet, iaTV is uniquely positioned to capitalize on its programming content using the VIM technology.

ImaginAsian TV (iaTV) is America's first national 24-hour Asian American network, catering to American audiences with a passion "for all things Asian," including more than 14 million Asian/Pacific Americans. iaTV (www.iatv.tv) offers top-notch movies, music, dramas, anime, documentaries, sports, news, and original programming from Asia and the U.S. All foreign-language programs are subtitled in English to meet the needs of the general public, and English-speaking hosts introduce shows during prime time. Fully advertiser-supported, ImaginAsian TV is currently carried on cable systems in New York, Los Angeles, San Francisco, Houston, Hawaii and parts of New Jersey, as well as via broadcast in other parts of the United States, including Las Vegas, NV, Seattle, WA, and Edison, NJ. Along with The ImaginAsian Theater, ImaginAsian Pictures, ImaginAsian Home Video, ImaginAsian Radio, and iaLink, ImaginAsian TV is an integrated division of ImaginAsian Entertainment, Inc.

Vimation, Inc. (www.vimation.com) is a video interactive media firm that has developed a proprietary online video solution based on the Flash technology, the VIM Module. VIM, which does not require a website redesign, seamlessly integrates into an existing website, and connects to any existing e-commerce engine or back-end database.

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