October 12, 2010 11:00 ET

Vin65 Brings iPad Technology to Winery Tasting Rooms With New Wine App

App Features Interactive Tasting Menu, Product Ratings, Club Signup, and Touch Screen Ordering

ABBOTSFORD, BC--(Marketwire - October 12, 2010) -  Vin65, the leading provider of wine ecommerce software, is announcing its new iPad wine app for winery tasting rooms. The application takes advantage of the unique functionality of the iPad to deliver easy-to-use interactive tasting sheets, mailing list sign up, club sign up, and touch screen ordering.

Vin65's application is designed to complement tasting room staff and provide an enhanced tasting room experience. Visitors are able to browse through wines, read tasting notes, rate and "favorite" wines, learn more about the winery, sign up for a club, and order wine.

Benefits for Consumers: Consumers can learn more about the winery in a fun exploratory and less intrusive manner. Additionally they can record their personal ratings and favorites for review from home.

Benefits for Wineries: Wineries benefit by capturing valuable visitor information and have the ability to segment customers by wine, tasting profile and varietal preferences. The iPad app provides easy access to wine club signup and supplements your staff on high traffic days.

Pithy Little Wine Company, a small Central Coast winery, is among the first of Vin65's clients to present its tasting room visitors with iPads in place of paper tasting menus. 

"Vin65 has given us yet another great tool for getting our customers excited about our wines and products. They've created an experience on the iPad that is intuitive, functional, and interesting for our customers to explore. The Vin65 iPad platform helps us provide another layer of superior customer service to our customers in our Tasting Room and at offsite events. Customers using the iPad are more likely to join our wine club, buy wine online and sign up for our email list than using traditional pen and paper forms."  
-- Felicia Alvarez, founder of Pithy Little Wine Company.

Jeff Stai, aka "El Jefe" and owner of Twisted Oak Winery in Calaveras County, CA adds,
"We're excited at the possibilities of the Vin65 iPad application, both in our Tasting Rooms and at outside events. The application allows us to present more information in a clear, concise, and easy-to-navigate form in both arenas. The application also creates new opportunities for sales and membership conversions at outside events. And it looks *%#&@! cool!"

In addition to Vin65's clients, all IBG eCommerce clients will have immediate access to this exciting new application. Gianna Furina of B Cellars is one of the first IBG clients to adopt the iPad application. Gianna had this to say:

"In opening our new tasting room we wanted to maintain our personal connection with our guests yet offer them an advanced way to sign up for winery communications, fill out a comment card, place an order or become a wine club member. This iPad application from Vin65 is a bridge from our winery to the customer -- providing a technological convenience while offering a personal service. Utilizing this technology has been a great advancement for us in offering state of the art customer service."

The iPad application is fully integrated with the Vin65 wine ecommerce platform. Customer information, ratings, favorites, orders, club sign ups, and other activity from the iPad are available on Vin65 winery websites, mobile sites, and the Vin65 admin panel.

The iPad application is primarily built as an HTML5 application and can also be used with any of the upcoming tablets such as the BlackBerry PlayBook, Android Tablets, and Windows 7 Tablet.

Vin65's iPad application is available today.

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About Vin65:
Vin65 is the leading provider of website and ecommerce solutions to wineries and wine retailers interested in selling their wine direct-to-consumer. The Vin65 platform has received attention from wine technology leaders and technology savvy wineries for its ability to drive innovation in the wine ecommerce space. The platform includes: e-commerce, wine club, content management, customer relationship management and mobile ecommerce all tailored for the wine industry. For more information, call 604-852-8140 or visit

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