SOURCE: VinCompass Corp.

VinCompass Corp.

June 13, 2016 09:00 ET

VinCompass Releases a Wine Research Study

Enjoy More Wine With Less Effort: Fear of the Wine List Is a Problem No More

SAN FRANCISCO, CA--(Marketwired - Jun 13, 2016) - VinCompass Corp. announced the release of a research study that indicated that 92% of consumers experience anxiety when pairing wine in a restaurant. This phenomenon, Fear Of the Wine List (FoWL™), is pervasive across all age and financial demographics. Consumers are faced with millions of wine choices in tens of thousands of restaurants with limited time to choose, resulting in a billion dollar a month opportunity for a company that can solve this anxiety.

VinCompass is the first comprehensive wine app available on the market to address this phenomenon. "There is only one real pain point in the consumer experience, and it is often when a consumer is in a white table cloth restaurant and staring at wines they don't understand. The only app, though through an invite-only, closed network, trying to fix that goal is VinCompass," said Paul Mabray, Chief Strategy Officer of VinTank, now a W2O Group company.

"VinCompass' unique patent pending data engine quickly calculates and works through the possible pairing algorithms in order to recommend a wine, thus removing consumer stress and reducing FoWL™ in a simple and engaging way. For the 8% of consumers who do not suffer from FoWL™, you might benefit from the recommendation results delivered in seconds on a large wine list that can exceed more than a thousand wines. Users simply logs into the app when they arrive at a restaurant and in less than four steps, VinCompass will recommend a wine to suit their taste preferences and budget. Additionally, the VinCompass app creates a unique VinPrint™ that will remember a user's taste preference and feed VinCompass' self-learning data engine, so it can make better future recommendations. It's like having a personal sommelier in your pocket," said Peter Lachapelle, Founder and CEO of VinCompass.

Click here to download the VinCompass research study and learn how VinCompass can solve the Fear of the Wine List (FoWL™) for you.

About the Company

VinCompass™ (OTCBB: VCPS) -- guiding your wine journey with personal curation starting in the restaurant -- makes a mobile solution that guides the users through the wine selection process and provides personalized wine club and private label wine while offering eCommerce convenience. Users create a digital blue print of their wine preferences (VinPrint™) to overcome the fear and anxiety of selecting wine. In social settings, VinCompass matches consumers' wine preferences with a database of over 1 million wines and wine lists at more than 10,000 restaurants. No other solution solves the 12B$+ restaurant angst sometime known as Fear of Wine List (FoWL™). With consumers' VinPrint™ on hand, VinCompass™ eComm solution is a one-to-one wine club that tailors its monthly offering based on the preferred quality and tastes of its subscribers on an individual basis. Private label wines are also available to both corporations and individuals via VinCompass' eComm solution. In the 4B$ wine club and private label business, VinCompass is the first to apply predictive analytics to fulfill consumer eCommerce purchases. VinCompass's mission is to use its patent pending data engine technology to help everyone enjoy wine more with less effort, starting in the restaurant and shipping wine to your office or home in over 40 States.

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