SOURCE: Vindicia

Vindicia

January 19, 2011 09:00 ET

Vindicia SVP of Marketing Sanjay Sarathy to Discuss Freemium Model at Stanford Event January 25

BELMONT, CA--(Marketwire - January 19, 2011) -  Vindicia, leading provider of SaaS billing solutions that help digital leaders optimize customer retention and acquisition through integrated marketing best practices, today announced that Senior Vice President Sanjay Sarathy will participate in a panel discussion on "Freemium" at a Stanford University alumni event to be held at The Stanford Faculty Club, Tuesday, January 25 at 8:00 a.m.

The panel, titled "When Giving it Away is Part of Your Business Strategy: A Panel Discussion on Freemium," will explore Freemium -- a marketing approach that involves offering both free and paid versions of a solution as a means of generating more overall revenue. Sanjay will share best practices on customer acquisition and retention gleaned from working with numerous digital merchants who employ the Freemium business model.

Additional event and registration information is available here.

About Vindicia
Vindicia is a leading provider of SaaS billing solutions that help digital leaders optimize customer retention and acquisition through integrated marketing best practices. Over the past twelve months, Vindicia clients sent $2 billion through our system, billed in every global region, and generated $45 million in annual incremental revenue. Our clients include Symantec, TransUnion Interactive, Intuit, Activision Blizzard, Bloomberg, and Next Issue Media. To learn more, please visit www.vindicia.com.

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