SOURCE: Miller Brewing Company

May 09, 2005 10:00 ET

Vintage Cruiser Rolls Into Fort Worth and Kicks Off Texas Leg of National Tour

Cross-Country Driving Team Will Welcome Soldiers Home and Into the 1954 Miller High Life Cruiser

FORT WORTH, TX -- (MARKET WIRE) -- May 9, 2005 --


WHAT:

The Miller High Life Cruiser comes to Texas as part of a nationwide tour, bringing crowds a century of brewing history, relics, and trivia.

WHERE/WHEN:

Miller Brewery
Fort Worth, Texas
Thursday, May 12
10:45 a.m. - 12:30 p.m.

Fort Hood - Prichard Field
Killeen, Texas
Friday, May 13
12:00 p.m. - 10:00 p.m.
WHY:

The cross-country Miller High Life Cruiser tour will make its first Texas stop at the Miller Brewery in Fort Worth where brewery workers will have the opportunity to discover a part of the very history they helped create.

The Cruiser will then visit Fort Hood, where Miller will welcome home soldiers who recently returned from deployment with a $10,000 donation to the Army Morale, Welfare and Recreation Fund.

First hitting the road in 1954, the original Miller High Life Cruiser branded bus was one of the first grassroots direct promotional tours in the U.S., and today is celebrated as an American icon. The High Life Cruiser is 35 feet long and showcases hundreds of pieces of Miller and Miller High Life memorabilia from the last 150 years, including a classic style High Life bar.

OPPORTUNITY:

--  Check presentation to Fort Hood troops (Fort Hood event)
--  Visuals of Troops and their families lining up to make their way
    through the Cruiser (Fort Hood event)
--  Interviews with Cruiser Captains Jeff and Ron (traveling across
    America)
--  Interviews with a Miller Brewing Company representative
--  A world of vintage beer memorabilia and Americana
    

Contact Information

  • CONTACT:

    If planning to attend event, please contact:
    Jody Breier
    312-577-1757
    262-705-2133 (Cell)