April 29, 2011 12:29 ET Tops Two Million Hits Since Last Week's Launch

Satirical Site's Viral Success Suggests Humour, Social Media Essential Ingredients in Reversing Sagging Voter Turnout

WINNIPEG, MANITOBA--(Marketwire - April 29, 2011) -, a humour-infused online photo album of Canada's political leaders from their younger days, has racked up more than two million hits since the site was launched last Monday, thanks to viral success on Facebook, Twitter and other social-networking sites.

"Social sites like ours that expose a more human side of politics are clearly resonating with Canadians, including first-time voters," said David Leibl, the site's creator.

"This really has become the social-media election, and it's vital we continue to find ways to use these tools to make the democratic process accessible and relevant to more people."

Voter turnout reached an historic low in the last federal election. Nearly two-thirds of young voters stayed away from the polls.

This year's higher turnout at advanced polls combined with the overwhelming response to online organizing makes clear that social-media civic-engagement efforts should be sustained even after the votes are counted Monday night, Leibl said. was launched last Monday. As of this morning, the site had surpassed 2.1 million page views, as measured by each time a photo entry is viewed on the site.

Images from the site have been widely reblogged. The site has collected more than 17,000 Facebook "likes" and has racked up over 90,000 hits from people using an iPhone alone.

More information about the site can be found on the "about" page at

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