SOURCE: Viper Powersports Inc.

March 03, 2010 09:15 ET

Viper Motorcycle Company Signs Polaris West as Viper Dealer

Viper Motorcycles Displayed at Daytona Bike Week With Eddie Trotta's Thunder Cycle

HOPKINS, MN--(Marketwire - March 3, 2010) -  Viper Motorcycle Company (OTCBB: VPWI), a wholly owned subsidiary of Viper Powersports Inc., announced today the signing of a key new dealer and continued exposure of our motorcycles at Daytona Bike Week.

Terry Nesbitt, President of Viper Motorcycle Company, stated, "We are proud to welcome Polaris West in Katy, Texas to the Viper team. I have known Owner/President Rick Luebeck for many years. Rick and his staff bring years of experience as a key multi-line Houston area dealer and add to our ever-growing credibility in this industry."

Mr. Luebeck added, "We are excited at the opportunity and welcome this unique OEM company to our business. Our plan is to formally introduce Viper to the Houston market this month."

Nesbitt also reported that Viper bikes will be on display at the Thunder Cycle trailer on the Speedway property during Bike Week. Eddie Trotta, owner of Thunder Cycle stated, "As a Florida Viper dealer we are already experiencing a very positive acceptance of Viper motorcycles and look forward to representing Viper at this event. The Diamondback is a very special motorcycle and as a manufactured product fits very well with our custom cycles." Viper motorcycles will also be on display at the Interstate Batteries booth at Destination Harley Davidson. Daytona Bike week is celebrating its 69th anniversary and will welcome hundreds of thousands of visitors to the Daytona Beach area to one of the world's largest motorcycle rallies. 

Nesbitt continued, "Dealer development is ongoing and we will continue to add key new dealers as our sales increase throughout 2010. Our retail sell-thru in 2009 exceeded 80% and I fully expect that number to grow in 2010 as demand for Viper products increase and we continue to develop the brand. Our wholesale backlog for the 2010 model year is completely booked."

Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com) provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Viper's long term success as America's newest domestic OEM of motorcycles. Viper Powersports and Viper Motorcycle Company's websites are www.viperpowersports.com and www.vipermotorcycle.com.

The foregoing material may contain forward-looking statements. We caution that such statements may be subject to uncertainties and that actual results could differ materially from the fore-going statements. Readers accordingly should not place undue reliance on these forward-looking statements which do not reflect anticipated or unanticipated events or circumstances occurring after the date of these forward-looking statements.

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