SOURCE: Directed Electronics

Directed Electronics

August 16, 2011 08:00 ET

Viper SmartStart App Surpasses One Million Downloads

VISTA, CA--(Marketwire - Aug 16, 2011) - Directed Electronics today announced that its Viper SmartStart smartphone app has surpassed a major milestone: one million app downloads.

According to Mike Simmons, Executive VP of Directed Electronics: "One million downloads is a huge milestone, but we're not slowing down. Our objective from the beginning has been to lead the keyless lifestyle revolution. We're eliminating the need to carry a heavy bundle of keys if you already carry a smartphone. Viper SmartStart created this category, and though we now have imitators, none of them can match the features, affordability and reliability of Viper SmartStart.

"Viper SmartStart has received great accolades from the media and our customers, including the CES Best of Innovations award, hundreds of news stories and placement in an iPhone TV ad," said Simmons. "Our latest product, Viper SmartStart GPS, was recently featured in the New York Times. All this attention really speaks to how the SmartStart value proposition resonates with customers."

After Viper SmartStart hardware is installed in a car, tapping a button in the free smartphone app allows users to start the car, lock & unlock the doors, pop the trunk, and panic the horn or siren. Viper SmartStart GPS adds family safety and social networking features including teen safety monitoring, speed alerts and Facebook check-in. The SmartFence and HotSpot features let users quickly draw a circle around a location on the map and then receive alerts if the family vehicle leaves or enters that zone.

The Viper SmartStart hardware is available at Best Buy and thousands of local Viper retailers in the U.S. and Canada. The app is available on iPhone, Android and BlackBerry.

Customers can add Viper SmartStart to their Viper security or remote start system for $199, or they can buy a complete Viper SmartStart system starting at $299. Service plans start at about $3 per month. For more information and a store locator or to download the free app, please visit www.viper.com/smartstart

About Directed Electronics

Headquartered in Southern California, Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper®, Clifford®, Python®, Autostart® and other brand names). Directed Electronics is also a supplier of mobile audio products sold principally under the Orion® brand name, and digital OEM Integration products sold under the XpressKit® brand name. Directed Electronics markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company's primary operations are located in Vista, California and Quebec, Canada. For more information, please visit www.directed.com. Directed Electronics is a business unit of DEI Holdings, Inc.

Contact Information

  • Directed Electronics
    One Viper Way
    Vista, CA 92081
    www.directed.com
    Email Contact

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