SOURCE: Impart Media Group, Inc.

May 15, 2007 08:00 ET

VIRA, Tyco and Impart Will Showcase 'The Interactive Infocenter' at Digital Signage Expo

New Integrated Fixture With Interactive Digital Signage Is Already Driving Sales in the Retailing Sector

CHICAGO, IL -- (MARKET WIRE) -- May 15, 2007 -- Digital Signage Expo (DSE), Booth #1113 -- Impart Media Group, Inc. (OTCBB: IMMG), a global provider of end-to-end information networks, transactional kiosks, digital signage solution, and direct-to-consumer advertising, with VIRA Manufacturing, Inc., a turnkey manufacturer and worldwide installer of custom store fixtures and integrated electronic systems for retail and commercial venues, and Tyco Electronics Corporation, a leading global provider of engineered electronic components, network solutions and wireless systems, announced today they will be showcasing, 'The Interactive Infocenter' at the Digital Signage Expo (DSE), Chicago, May 16-17 in Booth #1113.

'InfoCenter' -- designed, engineered, fabricated, assembled, and market distributed by VIRA -- is also being sold with customized surround for the retailer or brand. The differentiating breakthrough in 'InfoCenter' enables shoppers to obtain all relevant product information including price point and inventory status of virtually any item via the use of RFID sensors attached to in-store merchandise. Customers can now physically sample the product as they view and interact with the 'InfoCenter' large format touch screen.

'InfoCenter' operates as a self-serve amenity and virtual sales person for the in-store customer. When a shopper picks up any tagged product, the wireless RFID sensors will trigger product specific or relevant information on the screen, via Tyco's SyncSeer™ and Impart's IQ™ Interactive system devices.

Touch Screen navigation allows the customer to view related products, special promotions, price points and current inventory levels all in real time. Split screen format permits digital signage to deliver demographically specific product information to individual store locations as well as employee training information. Additionally, user data from the handling of all sampled products with screen interaction is tracked and stored.

Features and benefits of 'The Interactive InfoCenter' modular system include:

--  RFID Product I.D. Recognition
--  Multi-level Touch Screen Navigation
--  Data Collection
--  Passive RFID Tags
--  Triggered Screen Activation
--  Fully Scalable to an infinite number of SKUs
--  Impart IQ Interactive™ Media Player
--  Offline, Impart IQ mini™ with Compact Flash Storage Option
--  Tyco Electronics SyncSeer™ Near Field RFID Hardware and Software
--  Various Sized, LCD Monitors Are Available
--  User/Metrics Report Generation
--  Employee Training Mode
--  Digital Signage Advertising
--  Frequent Shopper Recognition
--  Rewards Program Integration
--  Wayfinding Screen Option
--  Thermal Printer Option
--  Card Swipe or BarCode Option
According to VIRA's senior vice president of sales engineering, Alan Rabinowitz, "The market reaction to 'Interactive InfoCenter' has been nothing short of astounding. The very competitive retail industry is knocking down our doors for this innovative merchandising solution. Major brands and specialty retailers in the U.S. and Asia are seeking in-store information and customer support solutions that encourage sampling of products, provide for targeted or relevant message reinforcement, and are measurable to the point-of-purchase."

Mr. Rabinowitz continued, "Our special relationships with Tyco and Impart have only emboldened our domestic and international marketing efforts, as Impart's impressive depth with interactive and transactional digital signage, coupled with Tyco's engineering excellence and VIRA's attractive design integration of our store fixturing line with the Impart IQ™ platform, creates a winning troika. I am expecting 'four digit' unit sales for the 'The Interactive InfoCenter' -- between now and through the start of the holiday shopping season this November -- as this product has industry disruptive value with proven in-store impact."

To be added to our mailing list, please email

Experience the collaborative industry excitement first hand by visiting with Impart, VIRA, Tyco, and 'The Interactive InfoCenter' at the Digital Signage Expo (DSE), May 16-17, Chicago Navy Pier Exhibition Center, Interactive Pavilion, Booth #1113.

About Tyco Electronics Corporation

Tyco Electronics, currently a business segment of Tyco International Ltd., is a leading global provider of engineered electronic components, network solutions and wireless systems, with 2006 sales of US$12.7 billion to customers in 150 countries. Tyco Electronics designs, manufactures and markets products for customers in industries from automotive, appliances and aerospace and defense to telecommunications, computers and consumer electronics. With over 8,000 engineers and worldwide manufacturing, sales and customer service capabilities, Tyco Electronics' commitment is its customers' advantage. More information on Tyco Electronics can be found at

About VIRA Manufacturing, Inc.

VIRA Manufacturing, Inc. is a total turnkey manufacturer and worldwide installer of custom store fixtures and integrated electronic systems for retail and commercial venues. VIRA provides design driven, multi-media solutions for retail marketing, merchandising, and selling challenges. For more information, please visit

About Impart Media Group, Inc.

Impart Media Group, Inc., (OTCBB: IMMG), founded in 1983 and headquartered in Seattle, Washington U.S.A. is a global provider of end-to-end information networks, transactional kiosks, digital signage solutions, and direct-to-consumer advertising. In the fast growth, alternative out-of-home (AOOH), business-to-consumer media sector, the Company provides digital signage and transactional kiosk solutions that are comprised of flat panel monitors, media players/servers, audio/video/data accessory components, enclosures/mounts/fixtures, web services, and software. To augment their comprehensive equipment offerings, the Company also provides for enterprise consulting, design, custom development, integration, fabrication, assembly, IP connectivity, quality assurance, creative production, installation, onsite maintenance, web-data hosting, network monitoring and content management services throughout the United States and in global markets through authorized international dealers, distributors and joint ventures. The Company's digital media solutions enable the simultaneous delivery of video, stills, text, web, and animation content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center or secure web portals.

The Company has refined and built-out a reliable and secure network communications infrastructure backend, with scalable deliverables processes, over the past twenty-four years. As a result of the Company's acquisition of E&M Advertising, Inc. and its affiliates in February 2006, Impart Media Group, Inc. now provides offline and online, direct response or direct-to-consumer advertising capabilities. The Company continues to grow through aggressive innovation and consolidation strategies, acquiring or developing the most advanced and complementary, product and service solutions. The Company integrates both media with technology for leading corporate brands, advertisers, retail merchandisers, and informational business environments in industries such as retail, grocery, banking, restaurants, leisure & hospitality, hotels, government, airports, offices, and public transit spaces, among others. For more information, please visit or call (800) 544-3343.

Tyco Electronics, TE Logo, AMP, AMP NETCONNECT, NETCONNECT, SYNCSEER, are trademarks

Impart IQ is a trademark of Impart Media Group, Inc.

© 2007 Tyco Electronics Corporation. All Rights Reserved

© 2006-2007 Impart Media Group, Inc. All Rights Reserved

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995. This news release may contain forward-looking statements relating to the success of any of the Company's strategic initiatives, the Company's growth and profitability prospects, the benefits of the Company's products to be realized by customers, the Company's position in the market and future opportunities therein, the deployment of Impart products by customers, and future performance of Impart Media Group. Forward-looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include, among others, risks involved in the completion and integration of acquisitions, the possibility of technical, logistical or planning issues in connection with deployments, the continuous commitment of the Company's customers and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission (SEC). You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made, and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change.

Contact Information