April 19, 2006 11:15 ET

Viral Marketing Pandemic Unleashed

iKarma Mixes Viral Marketing and Social Networking With Word-of-Mouth and Reputation Management

JUPITER, FL -- (MARKET WIRE) -- April 19, 2006 -- "The art and science of marketing is changing," says Paul Williams CEO of iKarma Inc., (OTC: IKMA). "Unfortunately millions of good small businesses are being left behind." Publications like Business Week, INC., Forbes, Business 2.0, Fast Company and Wired may regularly feature companies using cutting edge marketing techniques, but average readers interested in actually implementing those ideas are often left frustrated and confused. To enable small business owners around the world to actually join this marketing revolution, iKarma has combined several of today's most powerful marketing concepts into a single easy to use online tool.

Get Viral and Sticky, RSS Linked and Web 2.0 Clique

iKarma combines reputation management, business networking, viral and word of mouth marketing with a healthy dose of Web 2.0 interconnectivity to create a marketing tool that can be used by almost any business, no matter how large or small. Let's take a look at how iKarma combines these powerful components:

--  Reputation Management
    Vendors who sell products through Amazon and eBay have proven the economic
    value of giving consumers an easy way to check a seller's reputation.
    iKarma breaks the reputation manager free from the confines of traditional
    closed auction and shopping websites and allows any business to reap the
    benefits of capturing customer comments and ratings. iKarma then adds a
    conflict resolution system to help handle temporary misunderstandings, and
    a feedback system so iKarma users can add comments to each review. This
    whole system is then optimized so iKarma user profiles rank high on search
    engines like Google and Yahoo. Finally, iKarma lists users in its own
    directory where businesses are listed by the reputations they earn, rather
    than the money they pay.
--  Business/Social Networking
    People are connecting and communicating like never before. Consumers trust
    the opinions of other consumers, and the opinion of a trusted source trumps
    every other form of advertising. The public fascination with networking can
    be seen in the rapid growth of social networks like Flickr and MySpace, and
    with business networks like LinkedIn and Ryze. To help iKarma users join in
    this consumer-centric revolution, every iKarma profile features an advanced
    network viewer making it easy to identify and connect with trusted
    businesses through multiple degrees of separation. The iKarma network
    viewer incorporates an advanced visual "mind map" interface (ex. that makes exploring
    these interconnections a fun, easy and visual experience.
--  Viral Marketing
    iKarma was designed from the ground up to be intensely viral. Every iKarma
    user is guided through an automated process to add iKarma seals to their
    email, website and other online and offline communications. Every iKarma
    reviewer is given the option to forward their review to others who might
    have an interest, and every iKarma profile contains a tell-a-friend feature
    to spread this awareness even further. Search engine optimization ensures
    iKarma profiles come up when anyone searches on an iKarma users name or
    business, and/or when a search is done on the name or business of anyone
    who has left a review. iKarma users even get viral exposure by reviewing
    others.  For example, let's say John posts a review on iKarma about the
    great work that Cindy did for him.  When Cindy tells others about her
    iKarma profile, or when John's review of Cindy comes up in an online search
    for her, John's review gets seen in addition to Cindy's. Any of these
    people may now check out John's Profile.  So, indirectly, John has spread
    his own iKarma by simply reviewing other good service providers.  This
    makes iKarma a powerful source of indirect referrals, and a great way to
    benefit by giving to others.
--  Word-of-Mouth
    Word of mouth is so powerful that it trumps every other form of
    advertising. But Word of mouth suffers from two weaknesses. First, most
    consumers have a relatively small circle of friends and family with which
    they share and exchange information. Second, the short attention span of
    the general public gives word of mouth a limited window of time before
    consumers start talking about something else. iKarma breaks through both of
    these limitations. By making customer comments available online in written
    form, a single iKarma review can be used to influence thousands of
    prospects anywhere in the world. iKarma enables word of mouth to transcend
    both time and distance.
--  Web 2.0
    iKarma has been diligently working with the Web 2.0 community to
    incorporate Web 2.0 features and open architecture. iKarma profiles can be
    cross linked with a user's other online profiles to establish an
    overlapping web of identify. These cross links could include a user's eBay
    profile, social network profile or personal blog or website. iKarma
    incorporates tagging so users can tag their own profile as well as that of
    any individual review. RSS feeds of iKarma profiles are available in
    multiple configurations and the popular iKarma Network Viewer can be
    embedded in to any website. iKarma is currently accepting applications from
    beta testers for its upcoming API.
iKarma, Positioned for Growth

Favorable reviews of iKarma have recently appeared in C/NET News, PBS and across the web in various reviews by Bloggers, the Web 2.0 community and even a few Venture capitalists. But iKarma is designed to grow all on its own.

Every aspect of iKarma that helps our users build and spread their own reputation also helps build and spread awareness of iKarma itself. Every iKarma user who writes or requests a review, and every iKarma user who adds an iKarma seal to their email, blog or website, helps spread public awareness of iKarma to new users. Our free basic (advertising supported) service combined with an easy upgrade path to our (planned) advanced paid service, will ensure that iKarma is positioned for viral growth while preserving a workable revenue model.

To ensure maximum media exposure, iKarma has built a tag based media alert system that allows Bloggers and writers from various industry trade publications to monitor what consumers are saying about businesses in the industry they cover. iKarma is literally a story generator, and this new feature should become a gold mine of story ideas for business writers as it spreads public awareness of iKarma. Our terms of service give writers free permission to quote from any iKarma review as long as is credited as the source. Bloggers and writers interested in talking with us about how trust and reputation influence their readers can contact us at anytime for interviews and additional information.

About iKarma, Inc.

iKarma Inc. is a public company that trades on the Pink Sheets under the symbol IKMA. Based in Jupiter, Florida, iKarma Inc. specializes in providing reputation and customer feedback systems for businesses and professionals. iKarma's mission is to help create prosperity and commerce by bringing greater trust and openness to business transactions. iKarma is a proud member of WOMMA, The Word of Mouth Marketing Association.

iKarma,, eReputation and are all service marks owned by iKarma Inc.

Forward-Looking Statements

This release contains forward-looking statements, including the Company's expectations or beliefs concerning, among other things, future operating results and various components thereof. The Company cautions that such matters necessarily involve significant risks and uncertainties that could cause actual operating results and liquidity needs to differ materially from such statements, including, without limitation: (i) increased competition, (ii) changes in the demand for e-commerce and internet based businesses and (iii) changes in general economic conditions. Investors are advised to seek professional advice and conduct a complete due diligence regarding this, or any other company being considered for investment purposes. Investing in securities, particularly in issues priced at less than $1 per share, involves substantial risk and may result in a partial or complete loss of investment capital. Press releases issued by the company should not be interpreted as an offer to sell or a solicitation to buy company stock. For general information about iKarma, visit

iKarma Inc.
1203 Town Center Drive
Suite 212
Jupiter, Florida 33458
(561) 427-7285 Phone
(561) 427-7881 Fax

Keywords: reputation, reputation management, trust, viral marketing, social network, business network, word of mouth, Web 2.0, Jupiter, Florida, Palm Beach County.

Contact Information

  • For further information, contact:
    Paul Williams
    CEO, iKarma Inc.
    1.561.427.7285 Phone
    1.561.427.7881 Fax