SOURCE: EzRez Software, Inc.

November 14, 2007 09:00 ET

Virgin America Selects EzRez Software to Create Travel Booking Microsite for North American Flights

SAN FRANCISCO, CA--(Marketwire - November 14, 2007) - EzRez Software, Inc., a provider of online travel packaging and merchandising solutions, today announced it partnered with Virgin America, the next generation low fare airline, to create a branded microsite -- -- promoting travel packages for each of the newly-launched airline's North American flights. Through its White Label Plus travel service, EzRez built branded sites focused on each specific Virgin America route to deliver consumers the best deals, and targeted access to relevant flights, hotels and vacation packages.

"We selected EzRez to build our microsites, providing a more focused, convenient user experience for our travelers," said Brian Clark, Vice President of Sales and Planning for Virgin America. "With the new sites, travelers will be able to quickly find all the travel components they need on a specific route. EzRez made this easy to accomplish, by quickly providing the needed booking and packaging technology, all customized to the Virgin America brand experience."

Working closely with Virgin America, EzRez developed the custom sites to provide Virgin America customers with access to a complete range of travel components, expanding beyond flights to include hotel, car rental, vacation activities, trip insurance and more. The microsites, utilizing EzRez "plug-and-play" technology, will seamlessly interface with Virgin America's existing systems and back-end components and will help the airline increase revenue, streamline multiple component bookings, and maximize customer satisfaction.

"Our Web-based solution allows any company to customize and create a branded online travel experience for their geographic, destination or other target customer segment," said John Swanciger, Senior Vice President of Marketing and Business Development for EzRez. "Our White Label Plus model, unique technology and extensive partner network allows EzRez to provide a world class, online travel experience that is customizable and scalable in a way no other travel system has been before."

About EzRez Software, Inc.

Founded in 2003, EzRez Software, Inc. is a software company that helps any business enhance its Web presence with intelligent and easy packaging and selling of air, hotel, rental car, vacation activities, and other related travel components for customers to purchase online or through a travel agent. In addition to packaging and merchandising solutions, EzRez offers the needed inventory through direct access to its vast network of travel-related services and distributors, helping to broaden offerings and lower distribution costs while increasing efficiency. More information is found at

About Virgin America

As San Francisco's hometown airline, Virgin America will serve as many as 10 cities within its first year of operation, and up to 30 cities within five years. Virgin America's brand-new planes offer guests interactive in-flight entertainment systems, plugs for laptops and other portable electronic devices, the ability to order food or chat with other guests from their own video-screen and a host of other features aimed at bringing a little fun back to flying.

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