SOURCE: Virgin Entertainment Group, North America

March 11, 2008 09:00 ET

Virgin Entertainment Group Announces Ashba Media as Its New Creative Agency of Record

LA-Based Marketing Shop to Develop New Brand Campaigns as Virgin Megastore Chain Focuses on Lifestyle Retail Strategy

LOS ANGELES, CA--(Marketwire - March 11, 2008) - Virgin Entertainment Group, North America, the world's premier lifestyle entertainment retailer, is pleased to announce it has retained the services of Ashba Media as its new Creative Agency of Record for creative services for the North American chain of Virgin Megastores. The agency will be responsible for development of the company's overall creative platform, as well as the design and execution of consumer marketing communications, including advertising, collateral and in-store graphics and signage. Ashba Media will initially be tasked with developing creative for Virgin's monthly promotional campaigns as well as Virgin's V.I.P. loyalty program.

Virgin Entertainment Group has also re-signed the Los Angeles-based public relations agency, SJ Communications for the 7th consecutive year, to continue to develop and manage all media relations for the brand.

This announcement marks the company's further commitment to the brand's on-going diversifying strategy to offer the latest in fashion, DVD, games, electronics, books and music products.

"In the last couple of years the Virgin Megastores have expanded its core offer to bring a broad selection of key lifestyle products, including fashion, film, video games, personal electronics as well as music," explains Dee Mc Laughlin, VP of Marketing, Virgin Entertainment Group, North America. "We now need an agency who can help us spread the word to consumers that we have become more than just a music retailer, we are truly the leader in lifestyle entertainment retailing."

"Virgin Megastores are a leading destination for the best in live music entertainment and hip lifestyle products across the board and we feel the potential to create an even more compelling brand image is an exciting opportunity," states Dj Ashba, Creative Director/ CEO, Ashba Media.

Along with new marketing strategies, Virgin Megastores have implemented new online sites to help reach out to the millions of online users. Virgin Megastores recently launched a new retail site, www.VirginMega.com, which offers a deep catalog of music, fashion, electronics, books, games and DVD products. This fall the brand also launched a first-of-its-kind Social Media Newsroom: www.VirginMegaMashup.com which offers viewers the best in social and multimedia content along with the traditional elements of a company press room. Also in early 2008 Virgin Megastores created an online Forum where people can dish about the latest in entertainment gossip, fashion must-haves, upcoming book releases, as well as the music and film industries directly with Virgin Megastore staff. The Forum www.VirginMegaMashup.com/board launched in January.

"Our goal is to continue to fulfill our current customers' needs, but also reach out to the younger high-school and college-age market through new innovative marketing strategies. Along with bringing in a new, edgier design team, we will also continue to broaden our partnership opportunities to work with the tastemakers of today's younger culture," Mc Laughlin adds.

About Virgin Entertainment Group

Virgin Entertainment Group is the world's leading multi-channel music and entertainment retailer, providing customers with a range of superior entertainment experiences through a family of integrated Virgin-branded businesses. As a lifestyle retailer, Virgin Megastores offer the broadest selection of music and DVDs, exclusive fashion, and a cutting-edge assortment of games, books and designer electronics. Virgin Megastores and Virgin Megastore Online at www.virginmega.com are integral parts of a strategy to provide entertainment customers with what they want, how they want it, and when they want it. For more information, or to check out the location of the nearest Virgin retail, go to www.virginmega.com or www.virginmegamashup.com.

About Ashba Media

Founded by Dj Ashba in 2003, Ashba Media is a graphic design agency that displays an understanding of innovative marketing, design, and branding proven to promote growth, increased revenue, and staying power. Ashba Media prides itself on having mastered effective communication with their clients, thus enabling them to translate the unique style and qualities of each client into memorable custom logos and designs that suit their specific needs. The agency specializes in creating innovative branding and marketing strategies that stand out and can be used on multiple media platforms. For more information, please visit www.ashbamedia.com.

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