INETCO Systems Limited

INETCO Systems Limited

June 10, 2008 09:01 ET

Virgin Entertainment Group Chooses INETCO Insight to Drive Revenue and Build Customer Retention

Transaction intelligence provides insight into how backend IT performance affects the end-customer experience

VANCOUVER, BRITISH COLUMBIA--(Marketwire - June 10, 2008) - INETCO Systems Limited, a leading provider of business transaction intelligence software and communications gateway products for the retail and payment processing industries, today announced that Virgin Entertainment Group, the parent group of Virgin Megastores North America, has chosen INETCO Insight to provide the Virgin Entertainment Group IT team with transaction intelligence that will help them ensure store system outages, application slowdowns, or credit transaction failures can be detected, isolated, and fixed in a proactive manner, prior to negatively impacting the customer experience or revenue stream.

INETCO Insight is the first out-of-the-box transaction monitoring solution specifically designed for retailers. Taking less than a week to deploy, INETCO Insight is an extremely affordable solution with a huge potential upside.

"With INETCO Insight, we have essentially added an invaluable resource that does 24X7 transaction monitoring and consistently reports on a level of detail that no human would be able to give...all this for one third the price of a full time headcount," Robert Fort, VP of Technology & CIO, Virgin Entertainment Group, North America.

Facing increasingly complex network infrastructures and a growing disconnect between back-end service performance metrics and the front-end customer experience, INETCO Insight has given the Virgin Entertainment Group IT team the ability to guarantee a best-in-class customer purchase experience across all in-store customer touch points. The software provides a unique window into transaction anomalies such as high purchase amounts, multiple credit card swipes, slowdowns, failures, and reversal patterns. Real-time, 24X7 event monitoring and threshold alerting capabilities helps the team manage by exception and proactively resolve issues before they affect the end customer purchase experience or revenue stream. Visualization of the end-to-end transaction flow allows the IT team to quickly isolate and fix the root cause of network and application issues, decreasing the number of store system outages and expediting the mean time to repair.

"We used to see that store infrastructure was protected from the complexity that plagued enterprise architectures, but with pressure to provide differentiated and personalized store experiences, that's just not the case any more," writes Nikki Baird, Managing Partner at RSR Research. "The result is that when something goes wrong, it's almost impossible to identify the failure point - and an increasing number of failures come from unintended consequences of more centralized apps in the store. Transaction monitoring, something once relegated to the data center, is becoming a critical part of ensuring a quality customer experience, especially at the point of payment."

Virgin Entertainment Group will also be participating in the INETCO Insight 4.1 Beta launch, scheduled for July 2008.

About Virgin Entertainment Group

Virgin Entertainment Group is the world's leading multi-channel music and entertainment retailer, providing customers with a range of entertainment experiences through a family of integrated Virgin-branded businesses. Virgin Megastores and Virgin Megastore Online at www.virginmega.com are integral parts of a strategy to provide entertainment customers with what they want, how they want it, and when they want it. For more information, or to check out the location of the nearest Virgin retail, go to www.virginmega.com or www.virginmegamashup.com.

About INETCO Systems Limited

INETCO Systems Limited provides transaction intelligence software and communications gateway products for the retail and payments industries. With products deployed in over 50 countries, INETCO is a worldwide technology leader in the payment networks space. Our growing customer base and channel partners include retailers, transaction processors and financial institutions such as Virgin Entertainment Group, Petro-Canada, Stratus Technologies, Nokia-Siemens, and Triton (Calypso). INETCO is based in Vancouver, British Columbia. For more information, or to obtain a trial version of the INETCO Insight software, visit www.inetco.com.

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