SOURCE: Virgin HealthMiles

Virgin HealthMiles

March 12, 2012 09:52 ET

Virgin HealthMiles to Co-Present Webinar on Effective Incentives Practices and Participate on Executive Panel at Workforce Benefits 2012 Online Conference

BOSTON, MA--(Marketwire - Mar 12, 2012) - Skyrocketing healthcare costs coupled with an unhealthy workforce are significantly threatening American businesses. Leading companies are betting on the power of incentives-based employee health programs to counter the trend, yet still with struggle bringing multiple programs and incentives structures together to drive employee engagement. Today, Virgin HealthMiles announced it will co-present the webinar, "Effective Incentive Practices: How Integration Maximizes Your Employee Health Strategy," as well as participate on an executive panel, as part of the free Workforce™ Benefits 2012 Online Conference on March 14, 2012.

The live webinar "Effective Incentive Practices: How Integration Maximizes Your Employee Health Strategy" will be held Wednesday, March 14, 2012, 12:00 p.m. ET - 1:00 p.m. ET.

Incentives are an important part of any employee health management strategy. But managing multiple programs and incentives structures while driving employee engagement is no easy task. According to a recent Virgin HealthMiles survey of HR professionals, 43 percent say managing multiple incentives is their biggest challenge in creating health programs.

During the webinar, Barrett Coakley, senior product marketing manager, Virgin HealthMiles and Beverly Davis, CPA, RSBO, director of finance, Howard County Public School System (HCPSS) will share best practices and a real-world incentive strategy case study. Participants will discover how centralized management of incentives helps in reviewing results, adding programs and changing rewards structures as health and wellness strategies evolve.

Topics this webinar will cover:

  • how incentives help improve the impact of employee health and wellness strategies
  • how integrating incentives helps to maximize budget, improve reporting, and drive program participation
  • a real-world example demonstrating how to successfully align rewards with program participation and healthy behavior change

Additionally, Tom Abshire, SVP of products, marketing, and member engagement, Virgin HealthMiles, will participate on an executive panel from 3:30 p.m. ET - 4:15 p.m. ET. This exclusive online panel will provide strategic guidance, expert observations and proven best practices for creating a workplace culture of health that supports employee health and business performance.

Register for the free Workforce™ Benefits 2012 online conference:

A free recording of the webinar will be available after the event on the Virgin HealthMiles' website:

About Virgin HealthMiles
Virgin HealthMiles, part of Sir Richard Branson's famed Virgin Group, provides programs and technologies that engage your workforce in good health. We offer a range of solutions and program integration capabilities that help employers drive higher awareness and engagement, and better measurement and insight into the impact of all your employee health investments. Our Pay-for-Prevention™ programs, based on physical activity and healthy lifestyle change, attract an average of 50 percent of employees who participate, which helps organizations reduce medical costs and improve employee productivity and satisfaction. Over 130 industry leaders representing more than 700,000 employees across the U.S. have selected Virgin HealthMiles' award-winning programs for their employees. For more information, visit

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