Contact Information: Contact: Kathy Wilson 781-652-0499
Virgin HealthMiles Comments on New York Governor David Paterson's "Obesity Tax" Statement
| Source: Virgin HealthMiles
BOSTON, MA--(Marketwire - December 19, 2008) - Yesterday, New York Governor David Paterson
commented about levying an "obesity tax" to force Americans to take greater
responsibility for managing their weight. As Paterson noted, one in three
Americans is now obese, and that number continues to rise. Obesity-related
conditions, such as heart disease, hypertension and type 2 diabetes put
further strain on the already-burdened U.S. healthcare system.
Virgin HealthMiles (www.virginhealthmiles.com) provides organizations and
governments with wellness incentive programs. Since its inception in 2005,
Virgin HealthMiles has found the incentive approach to be a proven formula
for engaging and motivating the workforce to increase their physical
activity. Unlike traditional wellness programs that only engage a small
percentage of the workforce, Virgin HealthMiles attracts an average of 40%
of employees to participate, which helps organizations reduce medical costs
and improve employee productivity and satisfaction. Virgin HealthMiles
recently announced a year-long obesity awareness initiative in partnership
with US governors and their cabinets from 12 states, with a potential
pledge of $6.3 million towards fighting childhood obesity
(www.virginhealthmiles.com/capitolstepschallenge).
Virgin HealthMiles' CEO, Chris Boyce, is available as a subject matter
expert to speak about the benefits organizations are experiencing by
motivating employees to become more active, and strategies on how to tackle
obesity. Boyce can share statistics about how increased physical activity
has made a quantifiable impact on the wellness of individuals, as well as
helped companies lower healthcare premiums. To speak with Mr. Boyce,
please contact Kathy Wilson at 781-652-0499 or kwilson@tieronepr.com.